News

UserTesting Providing Organizations with More Customizable and Powerful Machine Learning-Driven Insights

Kaj van de Loo

UserTesting, new features as part of its quarterly product release to help companies gather human insights specifically tailored to how their business operates. Companies can now identify and customize interesting and relevant findings using their own common, corporate terminology. UserTesting has also rolled out usage management for workspaces, making it easier to plan and share testing capacity across the entire organization. Lastly, for teams that want to capture feedback from their Fuel Cycle community members, UserTesting now offers the ability to launch tests to these audiences directly from the UserTesting® Human Insight Platform.  

Customize auto-generated insights 

UserTesting’s insight customization allows customers to provide feedback on auto-generated, intelligent insights by adding their own custom terminology. These insights are powered by machine learning and help surface intent, sentiment, keywords, and other key moments in a video. Customization is persistent and applied to future tests on similar experiences, helping to establish a common language for insights across the organization. This makes identifying key moments of interest faster and easier, and post-test analysis more efficient.  

New integration with Fuel Cycle 

UserTesting has expanded the ability for companies to access their own customer communities with a new Fuel Cycle integration. This integration allows companies to more efficiently reach and get feedback from their own customers that are already established via Fuel Cycle communities. Users can distribute tests from the UserTesting Human Insight Platform directly to Fuel Cycle community members, creating an easy and efficient way to capture feedback from these audiences. 

Usage management for workspaces 

With usage management for workspaces, organizations can manage testing capacity across their enterprise more easily and efficiently. Customers can now expand the use of the UserTesting Human Insight Platform into new departments, groups, and lines of business while effectively managing testing capacity. 

 Kaj van de Loo, CTO at UserTesting, said, “UserTesting is continuously innovating its overall platform experience to bring greater efficiencies to how organizations collect, access, and take action on customer insights,” “The easier we can make it for organizations to capture these types of insights, the greater the customer intuition they can build–and it’s those companies that understand what is driving their customers’ behaviors that will be the market leaders.”  


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