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Loylty Rewardz Grows over 22 times

SQL Server powered solution helps the company manage loyalty transactions worth Rs. 5000 crore for over 280 million customers every month

Loylty Rewardz, a provider of end-to-end customer loyalty programs is awarding loyalty points for more than half a million transactions every 90 minutes. Its business has grown more than 22 times over the past five years, with increasing customer adoption of its Microsoft-powered proprietary solution, LIDSys (Loyalty & Intelligence Development System). The solution is built on Microsoft SQL Server and is helping the company process more than 280 million customer loyalty accounts and processing transactions amounting to over INR 5,000 crore every month for 18 leading banks in India. The solution requires minimal implementation time and is capable of reducing risks while enhancing efficiency, due to its proven and established stability and scalability.

Leveraging the core features of LIDSys – stability, scalability and versatility – banks and merchants can improve customer relationship, strengthen customers’ allegiance to the brand, gain significant insights into consumer behavior and drive better profits. Customers of Loylty Rewardz include the State Bank Group, Punjab National Bank, Bank of India, Union Bank of India, Bank of Baroda and many more. (List of customers enclosed below)

Bijaei Jayaraj – Founder & CEO of Loylty Rewardz said: “Microsoft supported us throughout the development of LIDSys®, which is a world-class loyalty and customer relationship management platform. We have successfully rolled out several mobile native apps, apart from a real-time point-of-sale system. This has empowered the end customers to leverage the loyalty benefits offered by their banks across practically all devices and merchant outlets. As a result, our client banks are seeing increased customer satisfaction and our Merchant Partners are able to acquire and retain customers.”

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