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Despite challenges Big Data Delivering Key Benefits to Organization

The report commissioned by CA Technologies reveals Enterprise Big Data strategies are delivering key benefits to around 90 percent companies

The results of a Global Study ‘The State of Big Data Infrastructure: Benchmarking Global Big Data Users to Drive Future Performance’ commissioned by CA Technologies has revealed Enterprise Big Data strategies are delivering key benefits to around 90 percent companies despite noted challenges in implementation.

Organizations are experiencing or anticipate seeing, more effective targeted marketing and selling campaigns. Additionally, 88 percent see or anticipate increased revenue, despite 92 percent of respondents citing obstacles to their Big Data projects.

The study revealed the top five major obstacles to overcome for successful big data project implementation, that include insufficient existing infrastructure (32 percent), organizational complexity (27 percent), security/compliance concerns (26 percent), lack of budget/resources (25 percent), and a lack of visibility into information and processes (25 percent).

According to the survey, companies see Big Data as an important aspect of digital transformation in the application economy. Respondents report already seeing, or anticipating, benefits of increased revenue (88 percent), improved competitive positioning (92 percent), ability to provide new products or services (94 percent), and more effective targeted marketing campaigns (90 percent).

Additional key findings reveals that virtually all respondents acknowledge that major investments are required to allow their Big Data projects to work well. More than half of respondents see scaling existing projects to address more data sources as a major priority for their Big Data projects. The majority of Big Data projects are independent, with one in five organizations having a project limited to a single department or area.

“This research uncovers the promise of Big Data and its application to a broad range of organizational priorities,” said David Hodgson, general manager, Mainframe, CA Technologies. “The results overwhelmingly demonstrate that companies are committed to developing and deploying fully integrated Big Data strategies. By overcoming the obstacles, companies can successfully compete in the application economy.”

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