APJ

Software AG Launches PartnerConnect, New Global Partner Program

New structure, portal, trainings and incentives help ensure A/NZ partners meet evolving customer needs, increase profit and experience 

Software AG, a leader in enterprise integration, IoT and business transformation software, has launched its new global partner program, PartnerConnect.

The program empowers partners via self-service enablement so they can deliver the products, solutions and services their customers need. The global partner team at Software AG outlined the program’s core beliefs and its benefits in a new eBook, available here.

With the increasing need for integration, and the proliferation of API, B2B, IoT, mobile and cloud, organisations are increasingly looking for the right innovations and partners to successfully guide them through the critical phases of digital transformation by connecting apps, devices and people.

Across Australia and New Zealand, Software AG will be looking to work with partners from consulting firms, global system integrators, niche service providers in integration and IoT as well as driving greater integration in the cloud through hyperscalers and who are specialised in driving digital transformation projects for customers.

Software AG in A/NZ is currently working with over 50 active partners and the company is looking to double down its efforts to strengthen the channel network by the end of 2021.

With PartnerConnect, partners are rewarded for building skills, earning Software AG product certifications and co-selling. The new portal ensures self-service enablement, while tiered “levels” personalise the partnership based on each partner’s growth journey. Partners also have access to the expertise and experience of the team at Software AG, which has more than 10,000 customers worldwide – including 70 percent of the Fortune 1,000 – in more than 70 countries.

“The Australia and New Zealand region is an important one for Software AG and our partners are the cornerstone of our business. We want to ensure that we provide our partners with the necessary tools needed for them to be able to help customers succeed in their technology and business outcomes,” said Srikanth Mohan, Director – Partner Growth, Software AG Australia and NZ.

“Trends like integration, cloud, mobile and big data are continuing to change how businesses connect with consumers and each other. We aim to provide Australian and New Zealand based organisations with innovative solutions and industry specific integration applications that best meets their needs. We look forward to tackling the tremendous market opportunity in front of us.”

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