Enterprise Solutions News

Birlasoft Drives into $75 Billion CRM Market

Acquires EnablePath, a CRM solutions provider and Salesforce.com Gold Cloud Alliance Partner based in Atlanta, USA

Birlasoft, the IT services arm of the CK Birla group and a global information technology services provider present across US, UK, Europe and APAC, has acquired EnablePath, a CRM solutions provider and Salesforce.com Gold Cloud Alliance Partner based in Atlanta, USA.

With this acquisition Birlasoft aims to drive specialized expertise in strategic high-end business consulting, cloud transition, implementation, integration and app exchange services developed on the Salesforce.com platform to provide full-suite of solutions around sales, service, marketing and related cloud environments value chain, in the enterprise and commercial mid-market segments.

This acquisition is a part of larger strategy of Birlasoft to leverage the shift in enterprises from ‘build model’ to business process led ‘consume model’ and a focus on ‘IT outcome’ to ‘business outcome’ based services enabled by technology disruptions like cloud, analytics and mobility stated the press release.

Commenting on the acquisition Preeti Das, CEO, Birlasoft, said, “The acquisition of premium Salesforce.com partner EnablePath by Birlasoft brings together strengthened solution capabilities, high end consulting expertise and channel management expertise. Birlasoft would continue to innovative and strengthen solution capabilities through acquisitions and alliances to address the burgeoning demand of specialized solution expertise by different industry segments.”

Elaborating on the acquisition Riddle Ernie, President, EnablePath, said, “Birlasoft’s elite customer base, global footprint, ability to scale and financial strength would allow us to address larger opportunities and to capitalize this fast growing market. Customers will benefit from the combined value of high-end Cloud consulting services from EnablePath along with strong global delivery and support capability from Birlasoft.”

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