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Zoom Ramps Up Momentum in Asia Pacific to Meet Demands for the Era of Flexibility

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 Zoom Video Communications, announced key business momentum updates for the Asia Pacific (APAC) region, including its growing partner ecosystem, customer success highlights, and new additions to its senior leadership team across the region. The company highlighted the strong growth of Zoom’s solutions and presence in key APAC markets including Australia and New Zealand, ASEAN, China, Hong Kong SAR, India, Korea, and Taiwan, led by Ricky Kapur, Head of APAC, Zoom. 

This comes as APAC undergoes a critical transformation into a hybrid future, driving demand for secure, seamless, and connected experiences across virtual and physical channels. This is accompanied by an explosion of digital-native organisations born in the digital age and in the cloud, underpinned by the rise of a generation who has grown up in the presence of modern information technology. As an integrated and robust communications platform, Zoom’s capabilities across meetings, chat, phone, rooms, events and contact centre – all within a video-first paradigm – help to address these evolving needs and provide a unified platform experience. 

While customers desire hyper-personalisation and total convenience across virtual and physical touchpoints, the integration of video capabilities via the Zoom platform has allowed a range of organisations, spanning a variety of sectors including healthcare, education, and financial institutions, to reimagine the customer journey. Similarly, to meet employee demand for greater flexibility and freedom of choice, Zoom enables the ‘work-from-anywhere’ workforce, providing the technology required for enhanced collaboration, productivity, and inclusivity in hybrid teams. 

Ricky Kapur, Head of APAC, Zoom, said, “APAC has always been a strategic region for Zoom’s international growth,” “The potential for this region is enormous, propelled by a new generation of digital natives that will spur APAC’s transformation into a thriving digital economy. We have been and will continue to be committed to supporting our partners and customers here as they transition successfully to a hybrid world. With the expansion of our operations and teams in the region, we look forward to continually delivering an unmatched pace of innovation, empowering our customers to leverage new opportunities and overcome challenges – both quickly and securely.”

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