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Trend Micro Protects Consumers in the Age of the AI PC

Trend Micro

Trend Micro has, and will continue, to innovate using AI in its own cybersecurity solutions and services for greater security effectiveness and efficiencies.

Trend Micro is all set to protect consumers as they increasingly adopt generative AI applications alongside the expected growth in adoption of AI PCs. Designed to address the unique opportunities and risks posed by AI, Trend is ready to help consumers embrace the use of generative AI applications safely to lower their risk of being harmed by the use and abuse of AI. 

“Our goal is to ensure every user, from individual consumers to the largest organizations in the world, can harness the full potential of AI and AI PCs securely and confidently.”

Eva Chen, Co-Founder and CEO, Trend Micro

Eva Chen, Co-Founder and CEO, Trend Micro, “Generative AI represents an infrastructure shift that requires us to use our long history of understanding digital threats to develop innovative solutions and meet the moment. Our goal is to ensure every user, from individual consumers to the largest organizations in the world, can harness the full potential of AI and AI PCs securely and confidently.”

The arrival of AI PCs also represents another shift in how consumers will use AI applications in the future, thanks to the neural processing units (NPUs) that power them. Consumers will now be able to use AI applications locally on their devices, promising better speed and privacy than having to access or send data to be processed in the cloud. This additional computing power also presents the opportunity for Trend to deliver some of its cloud AI capabilities on device and introduce new capabilities that take advantage of the efficiency and data privacy benefits that AI PCs offer.

Trend Micro will be delivering solutions for consumers in the second half of 2024 that are designed to protect AI, protect users from AI abuses, and leverage AI in both existing and new products and services including AI Application Protection, Malicious AI Content Protection and NPU-powered Cybersecurity Capabilities. 

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