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Simplilearn acquires Market Motive

The newly combined Simplilearn and Market Motive dominate certification-based training, a fast-growing educational solution to upskill working professionals

Simplilearn acquire Market Motive, digital marketing training company that counts Google’s Digital Marketing Evangelist, Avinash Kaushik as a co-founder in a $10 million deal. The merged company, which has already helped more than 400,000 professionals in over 150 countries see $4 billion worth of pay raises, is turning its attention to an expanded presence in the U.S. where it can offer a turnkey solution to working professionals and college graduates who are trying to advance in their careers.

With the acquisition of Market Motive, Simplilearn, augments its offerings in the booming digital marketing field where the global digital advertising spend is projected to reach $278 billion in 2019 with courses in Social Media Marketing, Digital Advertising Web Analytics, and Marketing Automation.

Market Motive will continue to operate as an independent arm of Simplilearn with co-founder Michael Stebbins staying on as CEO along with his entire team. Michael will also join Simplilearn as the Chief Innovation Officer and work alongside the company’s Director of U.S operations, Prashant Parmar in strengthening Simplilearn’s presence further in North America.

“Our focus continues to providing a wide range of short term certification-based courses that have a direct impact on the learners’ career,” said Krishna Kumar, Founder & CEO of Simplilearn. “We are impressed with Market Motive’s enriched content and domain expertise backed by industry experts apart from their approach towards online training, which fits strongly with our business strategy. We are excited about this opportunity to help and drive profitable growth, thus further enhancing value for Market Motive’s and Simplilearn’s customers.”

Michael Stebbins, Co-Founder & CEO of Market Motive said, “Market Motive set out to change the way the world learns digital marketing, and we’ve achieved this in many ways. Seeing how Simplilearn has scaled in helping 400,000+ people get certified and boost their careers and pay is nothing short of astounding. We look forward to providing an even higher level of service, an ever-expanding list of certifications, and an enhanced customer experience through improved video delivery, user experience, and customer support.”

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