New branding, ad campaign, and partnership with Getty Images
Seagate is using the 2015 International Consumer Electronics Show (CES) to unveil a dramatic and contemporary rebranding of the company that reflects how its expanding solutions portfolio is helping consumers, businesses and partners to create, preserve and share their most precious content and data.
The focus of the new Seagate brand is the “Living Logo” which will showcase data as a living, vibrant thing that powers human invention, culture and advances. “The new Seagate brand is a powerful representation of the total commitment that Seagate is making to help businesses and consumers realize the full potential of ‘living’ data,” said Steve Luczo, Seagate’s chairman and chief executive officer. “We are refreshing the look and feel of our company and we are redefining the relationships we have with our consumers, businesses and partners. The campaign will help reinforce our unique position in the marketplace – offering a wide variety of component technology, as well as complete solutions, that give our customers total flexibility in how they manage and access all of their content and data.”
Seagate’s new products announced at CES reflect the new company brand, including cutting-edge consumer products like the Seagate Seven drive—the world’s thinnest portable hard drive at 7mm thick—the Seagate Wireless—a colorful 500GB portable wireless drive—and solutions like the Seagate Personal Cloud that enable people to easily access music, videos and documents at home no matter where in the world they are.
