Enterprise Solutions News

Mobilewalla Deploys Solution on Oracle Data Cloud for APAC

Marketers in thirteen Asia Pacific countries can now use Oracle’s BlueKai Marketplace to target granular audience segments at scale, enabling improved relevance and performance for mobile advertising campaigns

Oracle Data Cloud, the leading global Data as a Service (DaaS) solution, and Mobilewalla, a leader in mobile audience computation technology, today announced the launch of a robust mobile audience targeting solution for marketers in the Asia Pacific (APAC) region.

Mobilewalla’s Audience APAC product is now available through Oracle’s BlueKai Marketplace, offering more than 1,200 segments covering 400 million unique, targetable devices for deep mobile consumer intelligence.

The Mobilewalla Audience APAC data available through the BlueKai Marketplace includes more than 100 demographic, behavioral, and intent-based segments per country, enabling marketers to target more than 400 million devices in 13 countries.

Countries with available data include: Australia, New Zealand, Indonesia, Malaysia, Singapore, Thailand, India, Philippines, Taiwan, Vietnam, Japan, South Korea and Hong Kong.

The BlueKai Marketplace, part of the Oracle Data Cloud, is the world’s largest audience data marketplace, allowing marketers to reach granular mobile audiences from the Oracle Data Cloud in APAC, North America, and Europe.

Rich Harris of Oracle Data Cloud: “Through our collaboration with Mobilewalla, we are expanding the scale and scope of our customers’ targeting capabilities on mobile, particularly in the Asia Pacific region. We are excited to work with Mobilewalla to launch this robust APAC mobile audience targeting solution through the BlueKai Marketplace.”

“The world’s best brands use the BlueKai Marketplace to power their audience-driven marketing campaigns,” said Anindya Datta, Mobilewalla Co-founder and CEO. “We are thrilled and honored to work with Oracle Data Cloud to offer Mobilewalla Audience APAC to help our joint customers to better target mobile audiences in APAC and the world over.”

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