Infor CRM Helps Global Tire Manufacturer Establish a Scalable Platform to Achieve Best Practice
Dunlop Aircraft Tyres selects Infor Customer Relationship Management (CRM), to drive greater visibility, consistency and accuracy in the company’s sales and CRM programs, as well as enhanced reporting capabilities to sustain rapid growth. Integrated with Infor CloudSuit Industrial (Syteline), Dunlop’s existing Enterprise Resource Planning (ERP) application, the solution will initially be deployed for 33 users globally.
With sustained and rapid international growth, Dunlop needed to replace its legacy systems in order to establish a robust, scalable sales platform and drive best practice. It selected Infor CRM following a review of Infor, Microsoft Dynamics and Salesforce. Infor CRM was selected on the basis of an established working relationship and complete confidence in Infor solutions, as well as the specific capabilities of Infor CRM. Integrated fully with Infor CloudSuite Industrial, Infor CRM will be used to support market segmentation and forge greater alignment with the customer service team, providing historical data and production data from which to maximize customer service and boost customer satisfaction.
“As an OEM to the aircraft industry, communications with customers and prospects involve a high degree of personalization,” comments Stuart Hawker, Marketing Manager, Dunlop Aircraft Tyres. “Through our deployment of Infor CRM we have complete confidence that we’ll be leading the way in best practice across our sales and CRM activities, utilizing an accurate and consistent set of data in a timely and user friendly manner to make better decisions and inform future strategy.”
“One of the big trends in 2015 is to combine instinct with data in order to successfully win business, manage customer relationships and boost revenue opportunities,” comments Stewart Applbaum, senior vice president and general manager, Infor Customer and Marketing Management. “Infor CRM facilitates a complete picture of the customer lifecycle and harnesses insight from which to apply greater focus and enhance communications, allowing this powerful combination to be realized.”
