FieldAssist to unlock growth of CPG businesses with Data Science


 FieldAssist, is updating its integrated sales and distribution platform with advanced data science capabilities. The platform will leverage machine-learning algorithms to provide predictive insights at all hierarchical levels in a consumer goods business.

Paramdeep Singh Anand, CEO at FieldAssist, said, “For any new business, all markets are potential markets to tap but for existing and established businesses with saturated markets, data is the key. Not just to analyze deviations but to forecast the future with maximum precision technically possible. Today, consumer brands need more than just insights on how the existing potential is leveraged. They need a complete 360° visibility on how it can be elevated and untapped potential unlocked in minimal time for bigger ROI. The ability to gain intelligent insights without manually digging deep into historical data makes the difference.”

The advanced capabilities in the upgraded platform are built in a way that helps consumer brands expand both depth and width of distribution and sales simultaneously. Smart ML algorithms map demand in real-time and suggest high potential geographies that can deliver bigger ROIs.

“When top and mid management are exploring new geographies, say Hyderabad for instance, they should not have to start from scratch wasting months in time, head-hunting to build local teams who work on experience-backed knowledge and hunches. Available market data, including census, powered by business intelligence and analytics should deliver ready intelligence in real-time to help enforce strategies.” Anand adds.

The latest FA Analytics is enabled with AI/ML to help top-management gain accurate insights on futuristic sales within minutes. In-built business intelligence and analytics maps retailers across geographies to forecast sales based on frequency, recency and value of purchases from short to mid term historical data. The forecasted sales figures across geographies, product lines and sales teams are available in quick visualization and larger formats. The upgraded platform also brings smart features that offer salesmen ready product recommendations personalized for existing retail channel partners at individual level and new retailers at area level.

In addition to demand mapping, sales forecasting and personalized product recommendation tools, several other intelligent capabilities are also added in the FieldAssist platform, such as suggested order quantity. These will exponentially increase the salesman’s ability to sell and management’s ability to generate bigger revenues.

With automation, FieldAssist has been unleashing growth for over 550+ CPG brands, including Haldiram’s, Eureka Forbes, Bisleri, Nilon’s, Borosil, Adani Wilmar, Henkel, Jockey, Emami, Philips, Ching’s, Mamaearth, and many more in over 10 countries in Asia and Africa. The company has witnessed 70% y-o-y and is going to reach $5 million in annual revenue this financial year.

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