News

EMC Addresses the Growing Challenge of Copy Sprawl

New software expands EMC’s copy data management portfolio, modernizing primary and protection storage efficiency enabling organizations to discover, automate and optimize copy data to reduce costs and streamline operations

EMC Corporation has announced EMC Enterprise Copy Data Management (eCDM), new software that enables organizations to regain control of the spiraling costs of storing and managing multiple copies of the same data. Despite the exponential reduction in the per-gigabyte cost of storage, total storage costs rise, as lightweight, zero-cost snaps drive behaviors that encourage businesses to create and keep multiple copies of the same data. Just as the ‘cc’ function in email can make it too easy to create data sprawl in the email inbox, unmonitored snaps can cause the same problem in the data center.

IDC estimates that, by 2018, global businesses will waste $51B storing data on the wrong tier of storage, or storing data they no longer need. eCDM provides companies with a pan-enterprise solution to streamline their processes for monitoring, managing and analyzing copy data.
Individual administrators, by necessity, continue to create copies of data to meet their needs including data protection, operations, test/dev and analytics. Without governance of this self-service copy creation, 82% of businesses now have at least 10 copies of any single production instance of data. eCDM helps modernize operations through automated copy data monitoring and management. With user-defined service plans, organizations can ensure they are storing the right number of copies in the right place, and deliver consistent service levels across the business.

According to the press release, eCDM is non-disruptive and provides a holistic view of copy data, while still empowering self-service copy creation. eCDM extends the native efficiencies available within EMC arrays, such as VMAX All Flash, XtremIO and Data Domain systems, to discover existing copies across primary and protection storage without introducing new infrastructure or complexity. This provides a global overview while still enabling storage and database admins to create and use copies from their native utilities such as Oracle RMAN and storage integrated copy data management.

Additionally, EMC Enterprise Copy Data Analytics (eCDA), a new analytics-as-a-service offering designed to complement eCDM, will provide insight to proactively optimize infrastructure. eCDA will enable data-driven decision making, including actionable recommendations and service plan modifications to further maximize efficiency. eCDM will initially focus on addressing copy sprawl in EMC systems, including visibility into VMAX All Flash, EMC VMAX3, XtremIO and EMC Data Domain systems. eCDA will be available in Q32016.

Beth Phalen, Sr. VP of Data Protection and Availability Solutions, Core Technologies, EMC Corporation said, “To modernize business processes, customers need a complete vision of all the data across the organization – no gaps, no silos, no misinformation. eCDM links together a complete picture of the copy data across a business from primary to protection storage, ensuring customers have the right copies of the right data in the right place. eCDM is the first product to bridge the gap between data protection and data management, addressing the pressing challenge of ensuring the right levels of protection while also addressing copy data sprawl; helping organizations dramatically reduce cost while increasing confidence that their data is protected consistently and completely.”

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