Enterprise Solutions News

DocuSign Deploys Qlik’s Visual Analytics to Boost Global Sales

Gives sales people instant access to key data from multiple sources to visually see the whole story of each customer’s experience

DocuSign has chosen Qlik to dig deeper into raw data aggregated from a variety of sources to drive sales and increase customer satisfaction. DocuSign was seeking a visual analytics platform that not only aggregated data from a variety of sources, but also one that easily identified key metrics to drive sales performance and help the sales team understand key factors affecting customers such as product usage, renewal terms, longevity of the customer’s relationship, and their satisfaction with using DocuSign.

According to the release, DocuSign integrated Qlik throughout the organization with the desire to gain real-time 360 degree customer insights for their global sales team, customer success team, and professional services team. Individuals are able to sync existing sales tools with the Qlik solution, creating guided analysis paths to uncover never before seen insights to share with the customer instantly rather than waiting weeks for reports to materialize. As a result of using Qlik, DocuSign has seen an increase in sales.

Robert Parker, Senior Director of Business Intelligence at DocuSign said, “We needed a solution that would provide us the insights needed to stay ahead of our customers. The ability for our global team to have access to a visual analytics platform enables us to analyze data in real-time and make meaningful decisions right then and there to delight our customers at every opportunity.”

Mike Saliter, VP, Industry Solution Sales & Market Development at Qlik remarked, “By integrating Qlik, individuals are able to see the whole story that lives within their data. This allows sales teams to understand and identify their customer’s needs quickly, resulting in more relevant and effective service. Not only does this impact customer satisfaction, it ultimately leads to topline growth.”

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