Digital Transformation

Britannia Collaborates with Accenture to Accelerate its Digital Transformation

Accenture has helped Britannia Industries Ltd. (BIL), India’s largest bakery foods company with presence in over 80 countries, accelerate innovation, capture value and improve the customer and supplier experience, through a holistic digital transformation program.

As Britannia’s partner on its digital journey, Accenture designed, developed and deployed a technology system based on SAP S/4HANA. The new system has increased the visibility and accessibility of data across the organization and enabled deeper use of automation and analytics to guide business decisions.

The enterprise-wide program is focused on modernizing Britannia’s business model by digitizing essential services and processes, allowing the company to better respond to changing market trends. For Britannia’s large network of suppliers, this project will help streamline procurement and supply chain management, using SAP Aribasolutions to expedite digital onboarding, contract management and procurement processes.

By digitizing more than 80 manufacturing units and 50 warehouses, Britannia can significantly reduce IT operational costs and unlock capital for innovation and growth initiatives. The system will improve inventory optimization, product availability and workforce productivity for Britannia by building more effective business processes across manufacturing, finance, sales and supply chain management.

“Despite the challenging business environment in the past year, we have witnessed a steady growth in our business performance. At Britannia, we are committed to expanding to new product categories in line with consumer expectations and our vision of entering one new market every year,” said N. Venkataraman, Executive Director & Chief Financial Officer, Britannia. “We believe the digital transformation of our business, supported by Accenture, will play a pivotal role in growing our business at speed and scale with data-backed insights and operational efficiencies.”

“Technology is a critical enabler for business leaders looking to spot and respond to evolving consumer and market demands,” said Manish Gupta, managing director and lead for Accenture’s Products practice in India. “By transforming Britannia’s core operations, we have helped build a digital backbone that will not only benefit their entire value chain of suppliers, retailers and partners, but also creates a solid foundation for innovation and new growth opportunities in today’s integrated marketplace.”

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