Avaya Drives Digital Transformation at Avaya Partner Forum

Highlighted Avaya’s customer-centric, services-led approach to 2,000-plus technology partners from the World’s Eastern Hemisphere

Avaya highlighted the role of innovation in driving the world’ s digital transformation amongst the private and public sectors alike at its annual Avaya Partner Forum 2016. More than 2,000 Avaya Connect channel partners from the Asia-Pacific, Middle East and Africa (AMEA) and Europe regions are attending the event.

The two-day forum, hosted at the Atlantis the Palm Hotel in Dubai, gave Avaya a platform to present its strategic vision of a customer-focused engagement model that delivers better collective business outcomes. Keynote addresses from Avaya leaders, seminars and expert sessions will enable channel partners and customers to learn about key emerging industry trends, including mobility, Cloud, Big Data, and analytics, and the increased opportunities they represent.

With organizations globally facing challenges to evolve digitally and needing to react agilely in today’s increasingly competitive markets, Avaya has transformed into a customer-centric solutions and services-driven company, and is increasing its focus on technology partners that are aligned with its growth strategy. As customers’ needs and challenges evolve, Avaya’s partners are central to its strategy of delivering services-led, outcome-focused engagement.

Avaya is has also highlighted its Cloud strategy at the Avaya Partner Forum 2016, including its partner-hosted solutions that enable technology partners to offer team engagement, customer engagement and video solutions as services. IDC, a keynote partner at Avaya’s Partner Forum, estimates that worldwide spending on cloud IT infrastructure will grow at a CAGR of 15.1 per cent to reach $53.1bn by 2019. Keynote presentations at the forum focused on cutting-edge technology developments from Avaya in areas including software defined networking, and communications-enabled application development.

Nidal Abou-Ltaif, President, EU and AMEA, Avaya, said, “The Avaya Way is to put the customer first in everything we do and to work closely with our technology partners on delivering better collective outcomes for everybody. The Avaya partner community is central to our strategy and the Avaya Partner Forum 2016 is the perfect platform to drive digital transformation in our customers by bringing together our combined knowledge, expertise, and skills base to benefit all of us. Avaya is investing in and developing its partner community because we know that when we work together there are no limits to what we can achieve.”

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