Blockchain News

Automobili Lamborghini Accelerates Trust and Authenticity with Salesforce Blockchain

By leveraging Salesforce Blockchain, Lamborghini can create a trust network between these distributed partners—enabling it to authenticate each heritage vehicle faster and more securely than ever before.

Automobili Lamborghini is using Salesforce Blockchain to quickly and securely authenticate heritage Lamborghini cars. Lamborghini has turned to Salesforce to revolutionize the customer experience and maintain the value of its heritage vehicles.

When a Lamborghini is resold, the vehicle often goes through 800 to 1,000 certification checks that take place at the Lamborghini headquarters in Sant’Agata Bolognese, Italy. Conducting these thorough inspections require Lamborghini technicians to work with a massive network of resources—photographers, auction houses, dealerships, repair shops, newspapers, magazines and other media sources—to curate the full history and most importantly verify all of the parts and service of each unique vehicle. By leveraging Salesforce Blockchain, Lamborghini can create a trust network between these distributed partners—enabling it to authenticate each heritage vehicle faster and more securely than ever before.

With Salesforce Blockchain, Lamborghini is digitizing its authentication process by creating a trust network among technicians, repair shops, dealerships and more. Extending the value of Lamborghini’s luxury heritage cars even further, each vehicle will come with an immutable record of service, including restoration, prior ownership and more. Additionally, because all authentication checks are managed by Lamborghini and its trusted partner network, each car is armed against potential counterfeiting—ensuring these exotic vehicles become even more valuable throughout their lifespan.

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