“AMD EPYC has been Thoughtfully Engineered for Data Centers”

Vinay Sinha

As industry 4.0 is influencing every sector of the industry, core remains very critical and processing power matters a lot. In this situation AMD plays an important role. Enterprise IT World spoke to Vinay Sinha, MD-India Sales, AMD. An Excerpt.

What are the key digitalisation challenges faced by SMBs and mid-market businesses? What are the priorities for SMBs as they ramp up their digital infrastructure?

The biggest hurdles hindering SMBs and mid-market businesses in their digital transformation are two-fold: (1) Building a holistic IT infrastructure, as well as (2) security solutions.
Granted, many SMBs have made the effort to elevate their pre-pandemic infrastructure and have incorporated several advanced features that have enabled a successful transition to a “work from anywhere” environment, and in bringing their services to the digital world. However, considering the fact that SMBs have had very limited time to make this shift, many businesses were forced to rush the process and opted for generic, low-cost solutions.
Now that things are relatively stable, a key digitalisation challenge faced by SMBs and mid-market businesses today is making a holistic assessment of their current infrastructure and identifying the right solutions to build the ideal infrastructure, catered to their specific business needs.
Furthermore, a comprehensive infrastructure that is specifically catered to the business’s needs will be more likely to enable agility. If there’s anything at all we have taken away from 2020 and 2021, it is this: A business that is able to be agile and adapt to rapidly evolving customer needs is a business that is in a better position to realise long-term success. In today’s incredibly dynamic business environment, SMBs are in a particularly unstable position if they do not have an IT infrastructure in place that enables organisations to pivot their practises and offerings in response to constantly changing consumer demands.
The second challenge is with regards to security solutions. As the volume and velocity of data continues to accelerate, and with the never-ending/evolving cyber threats which increases the potential for financial and reputational damage, CIOs will continuously have to update their infrastructure to remain competitive.
SMBs across industries will look to priorities the development of a comprehensive IT infrastructure that is catered to their business practices and needs, as well as security solutions. These two challenges will never be one and done. Systems should be updated on an ongoing basis, within the company’s available resources. At AMD, we work closely with CIOs and our partners to address these challenges in a collaborative and sustained way to build agile and robust IT infrastructure without compromising on resilience.

At AMD, we work closely with CIOs and our partners to address these challenges in a collaborative and sustained way to build agile and robust IT infrastructure without compromising on resilience.


How is AMD helping SMBs solve their data center challenges with EPYC and Ryzen Pro processors?

As mentioned above, upgrading IT infrastructure is a common challenge faced by SMBs across several industries to support the new “work from anywhere” environment. In 2021, we launched the 3rd Generation AMD EPYC processor for the data center, which demonstrated reliable execution, leadership performance and a strong and growing ecosystem. These features are crucial in supporting a “work from anywhere” environment and solutions to some of the world’s most demanding challenges.
AMD EPYC has been thoughtfully engineered for data centers that rely on CPU performance and throughput. As the world’s highest performing server processor, the AMD EPYC 7003 Series processor is the only x86 server processor that is able to achieve a core density scaling from 8 to 64 cores. To further accelerate performance, AMD has continuously invested and innovated in packaging, through a multi-year, multi-technology journey. At Computex in June last year, AMD showcased the next big step for the industry – our 3D chiplet architecture for high performance computing products. We are bringing this packaging innovation to the AMD EPYC 7003 Series processor family with “Milan-X,” and a new 3D V-Cache technology design. 3rd Gen AMD EPYC processors with AMD 3D V-Cache technology offers up to a 50% uplift compared to the original EPYC 7003 Series processors, which are already the highest performing server processor in the market today. The processors offer more differentiation and value that will translate directly to the efficiency and quality of product development.
Today, AMD EPYC is firmly established as the new standard for the modern data center, and is leading not just in the cloud, but across enterprise, commercial HPC and supercomputing. Further, with revolutionary innovations such as AMD 3D V-Cache chiplet architecture for high performance computing products, AMD processors offer more differentiation and value that will translate directly to the efficiency and quality of product development.
AMD Ryzen PRO processors for mobile are designed for enterprise businesses with up-to eight high-performance cores for premium multitasking, as well as the most modern security features to help keep data safe. AMD PRO technologies include features such as: (1) PRO security, (2) PRO manageability and (3) PRO business ready.
A perfect example of an offering that business leaders may find highly relevant in today’s hybrid working environment is the AMD Ryzen PRO 6000 Series mobile processors. Recently announced at CES 2022, the AMD Ryzen PRO 6000 Series mobile processors bring new architecture, new features, and new experiences that accelerate productivity, enhance collaboration, and inspire creativity for professional laptop users. With AMD PRO technologies, AMD Ryzen™ 6000 Series mobile processors offer the enterprise-grade security features, manageability, and reliability that businesses and IT decision-makers demand.
Importantly, security is, and will remain a top priority for CIOs and IT leaders, amidst today’s sophisticated cyber-attacks. A notable value proposition of both AMD EPYC and Ryzen PRO processors is  the advanced security features available with these processors. Embedded in AMD 3rd Gen AMD EPYC™ processors is AMD Infinity Guard, a modern multi-faceted approach to data center security which includes the latest advancements in AMD SEV Secure Encrypted Virtualization technologies, adding strong memory integrity protection capabilities to help prevent malicious attacks.
The same focus on security features can be found in AMD Ryzen 6000 PRO Series mobile processors, which is the very first business platform to fully support advanced Windows 11 security features with the integrated Microsoft Pluton security processor, to help improve protection across a range of scenarios that benefit everyday consumers, small businesses and large commercial enterprises in today’s context.

What are the growth opportunities AMD sees in the SMB sector?

India is home to approximately 63 million SMBs and this segment has emerged as a key growth driver for the economy during the pandemic. With a renewed emphasis being placed on digitalization, customer experiences and talent management in a hybrid norm, SMBs continue to ramp up on their cloud computing capabilities. In addition to cloud-based investments, spending on devices both in terms of hardware and software, will increase in the coming year. It is anticipated that continuous integration and continuous delivery in software development, adoption of automation and robust networking will become key priorities for small businesses. Further, end-to-end security, vulnerability management and threat detection will remain high on their IT agendas.
Demand from sectors such as e-commerce and telecom has bolstered the need for SMBs to reimagine their business models in order to adapt to the new normal. Moreover, owing to efforts by organizations for remote workforce enablement across the nation, there has been an increased demand for data center technologies.

What are the technology trends to look out for in 2022 in the SMB segment?

Over the last two years, cloud adoption has undoubtedly increased as businesses engaged in (DX) digital transformation as it results in flexibility, cost effective scalability, and a well-managed space in which to innovate.
While cloud computing has been on the rise for quite some time now and firms have established a reliable underlying infrastructure, our reliance on cloud computing is only going to keep increasing. In fact, according to IDC, “whole cloud” spending – total worldwide spending on cloud services – will surpass $1.3 trillion by 2025 while sustaining a compound annual growth rate (CAGR) of 16.9%.
CIOs should still have their eyes on cloud computing trends – strategically firm up and expand the organisation’s cloud platform to meet business demands in a more agile manner. At AMD, we are working with our ecosystem partners to help SMBs adapt to cloud, and other complex and emerging technologies, while keeping the IT infrastructure highly efficient. As SMBs continue to modernize their data centers and adopt agile business models to make faster, data-driven decisions, enhance cybersecurity and drive impactful business outcomes,  it becomes imperative for them to equip employees with the right computing capabilities going into 2022.

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