Malaysia’s leading bank transforms customer experience and centralises web operations with Progress Sitefinity Cloud
AmBank Group, one of Malaysia’s top banking institutions with reach across the APAC and ANZ regions, has made significant strides in its digital transformation journey, resulting in an 18% increase in traffic to its retail banking website. By adopting Progress Sitefinity Cloud, AmBank has overhauled its web infrastructure, streamlined operations, and achieved estimated cost savings of over RM500,000 (AUD $180,000).
Faced with a fragmented web presence across four separate platforms—corporate, retail banking, institutional services, and a specialised microsite—AmBank chose to consolidate everything into one scalable, AI-powered digital experience platform. This allowed the bank’s marketing teams to take full control of content management, enabling rapid updates, real-time personalisation, and reduced IT dependency.
“Our digital presence didn’t go unnoticed—feedback from customers and partners has been nothing less than excellent.”
—Shazman Shahid, Head of Group Corporate Communications & Marketing, AmBank Group
“We chose Sitefinity Cloud for its flexibility, scalability, and lower total cost of ownership,” said Shazman Shahid. “Our teams are more empowered, more efficient, and well-positioned for future digital innovation.”
The shift to a unified digital architecture has not only boosted operational efficiency but also elevated the overall customer experience. AI-driven content personalisation ensures that marketing efforts are more aligned with user expectations, driving deeper engagement at every touchpoint.
“Digital speed and efficiency are critical in today’s AI-driven world,” added John Yang, VP, Progress APJ. “AmBank’s transformation showcases how modern CMS platforms can future-proof digital strategy.”
As the first Malaysian bank to implement Sitefinity Cloud, AmBank is setting a new benchmark in the region’s financial services industry for innovation-led customer engagement.
