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AI-powered personalization and delivery increased email reach by 35% in 2021: Netcore Cloud’s study of 100 billion emails

Kalpit

Netcore Cloud, announced the release of its Email Benchmark Report 2022. The report analyzes over 100 billion emails and showcases findings across 22 major industries, including BFSI, Retail & eCommerce, Beauty, Food, Entertainment, and Media.  It covers the shifts in email marketing & benchmark metrics since the global pandemic and aims to help marketers strengthen their email strategy in 2022. 

Email marketing has prevailed to be one of the most trusted channels for marketing departments to connect and convert customers into loyalists. However, the pandemic and its subsequentchallenges have ushered in a new era of email marketing with giant leaps into interactivity, privacy, and multimedia. In recognition of the growing significance of email in modern marketing and the astounding response to its earlier version, Netcore Cloud has released its second edition of its Email Benchmark Report for 2022.

 Kalpit Jain, Group CEO, Netcore Cloud, said, “In the last two years of the global pandemic, email has become the prominent channel for personalized and conversational marketing. The coming years will see AI-powered tools and interactive emails emerge as the most effective components of customer engagement.  

To help brands navigate the widening landscape and master the email channel, Netcore Cloud has released the Email Benchmark Report, 2022. It offers a critical analysis of 100 billion emails sent by our global customers from 20+ major industries. The report presents valuable insights from multiple email metrics that lead to a deep understanding of customer behavior.  Brands can now benchmark their email marketing performance against global peers.”

 Rajesh Jain, Founder and MD, Netcore Cloud, said, “Today email has evolved from a personal tool to one that helps businesses connect more meaningfully with their customers. As it offers immense value for solving the attention recession problem, eliminating data poverty, reducing Customer Acquisition Cost (CAC), and providing a pathway to profitable growth, we believe marketers need to prioritize email in the days to come.”

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