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Adobe Named Web Analytics Leader by Forrester

Adobe Analytics is positioned highest in current offering, strategy and market presence

Adobe has been recognized as a leader in Web analytics by Forrester Research, Inc., through The Forrester Wave: Web Analytics Q2, 2014 (May 2014).

Adobe was among a group of select vendors that Forrester invited to participate in the independent report. Adobe Analytics, the data and analytics backbone of Adobe Marketing Cloud, was positioned highest in current offering, strategy and market presence and achieved top scores in 66 out of 75 criteria overall.

“Adobe has set high expectations with its vision of making sophisticated analytics available and valuable to all marketers,” stated Forrester in the report, which earlier also stated, “Adobe has packaged Web analytics into a broader digital analytics offering that is a constituent of a broader digital marketing ecosystem.”

“We believe our strong position in the leader’s section of the Forrester Wave validates why the world’s best-known brands and leading marketers rely on Adobe Analytics, the core of Adobe Marketing Cloud, to drive their digital marketing,” said Bill Ingram, vice president, Adobe Analytics. “Our relentless pace of innovation is extending Adobe’s lead in enterprise analytics and empowering our global customers with the tools and capabilities required to take immediate action on their data.”

Adobe Analytics is used by many of the world’s leading digital marketers from companies including Audi, Conde Nast, CSC, Lenovo, Rakuten, Redbox, Skullcandy, Starwood Hotels, and thousands more.

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