Zebra Technologies Launches New Channel Program

Makes it easier for channel partners to expand their relationship with Zebra

Zebra Technologies launches a new channel partner program, which will enable and reward growth for Zebra’s channel partners who are investing in driving value for end user customers. Built with input from Zebra’s global partner ecosystem, the new program will also make it easier for channel partners to expand their relationship with Zebra and deliver innovative solutions to customers.

Eileen Eck, vice president, Global Channel Strategy, Marketing and Operations, Zebra Technologies said, “Zebra is more committed to the channel than ever before and our new program will provide expanded resources and capabilities – demonstrating the strength of our business and how we are better together. Our partner program will be closely aligned with our vision of creating a smarter, more connected global business community and we will work with our partners to help them differentiate themselves, better serve our end users and seize the opportunities presented by enterprise asset intelligence.”


Starting in January 2016, Zebra’s new channel program will identify, promote and serve channel partners and make it easier for them to conduct business with Zebra and be rewarded for providing value to customers.

The customer-centric partner program will unify the best of Zebra’s award-winning PartnersFirst program and the PartnerEmpower program to encompass a more inclusive channel ecosystem that addresses the needs of distributors, independent software vendors (ISVs), resellers and system integrators (SIs).

Zebra will differentiate engagement and support for partners who invest in and are committed to Zebra and demonstrate competencies to address changing market needs and trends to better serve customers.

Zebra will provide training, education and incentives to partners that deepen their skills, enhance their ability to deliver innovation and serve as consultative channel partners to mutual customers.

The new channel program will simplify pricing to drive competitive advantage and profitable opportunities and offer a consistent global program framework with regional flexibility to address local market differences.

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