Sinch launches SaaS conversational messaging platform for SMBs in India


Sinch AB (publ), is expanding its product portfolio in India. After the acquisition of ACL Mobile, the company set-up a sales team for a software-as-as-service platform for conversational messaging for SMBs under the brand MessengerPeople by Sinch.

The platform – is a cloud-based software suite that makes it easy for businesses to engage with their customers via messaging apps like WhatsApp, Instagram Direct Messaging, Telegram and Apple Business Chat (iMessage). The product was added to Sinch’s portfolio in November 2022 through the acquisition of the German company MessengerPeople from Munich. Worldwide, over 800 businesses already use the MessengerPeople product to engage with their customers.

Nitin Singhal, Managing Director, Sinch India, said, “We are growing our market share in India by bringing world class solutions that customers need leverage for their digital communication requirements. So far, we have focussed on larger enterprises, and we see huge potential in small to medium sized businesses (SMBs) segment. And to address their needs we are now launching the MessengerPeople solution from our portfolio”.

“India is a fast-growing, mobile-first economy that benefits from rapid digitalization and rising smartphone penetration. With more than 500 million WhatsApp users in India, this is a billion-dollar growth market for conversational messaging that could be developed in the next few years. In addition to the mass of potential users, India’s GDP growth also favours the growth prospects of conversational commerce via messaging apps.”

With easy-to-use applications that are designed for SMB business users, the MessengerPeople solution complements Sinch’s API-based offering for larger enterprises and channel partners. The MessengerPeople platform is particularly well-suited for pre-sales in form of WhatsApp marketing, bulk messaging, and customer care.

Sandeep Bedi, the new Senior Director, Sales SAAS, Sinch, India, said, “The MessengerPeople by Sinch solution has great market fit with the needs of Indian businesses”, “Companies can set-up the Conversational Messaging Platform within 24 hours and start their messaging service including a Chatbot Builder without coding know-how or extra costs. WhatsApp communication can be handled professionally, and other Messaging Apps like Instagram Direct Messaging or Telegram can be added and managed additional out of one inbox with no effort.”

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