SugarCRM announced the winners of its inaugural global Customer Breakthrough Awards. ​​RSPCA Australia has won the Impact For Change Breakthrough Award 2021 and Stockwell has won Customer of The Year Asia Pacific

SugarCRM’s Customer Breakthrough Awards celebrate diverse and thriving customers and recognise their breakthrough success in delivering an exceptional customer experience.

RSPCA Australia has secured the Impact For Change Breakthrough Award 2021, ahead of many global organisations in recognition of inspirational business achievement that is making positive contributions to the community. Committed to animal welfare, the Australian organisation was chosen for its contributions to the community. With a central view of managing donations, enquiries and advocacy actions, RSPCA Australia uses Sugar to create more effective and targeted supporter campaigns while reducing complexity in the distribution of funds.

Stockwell took home the Customer of The Year Asia Pacific 2021 Award. Stockwell delivers end-to-end property solutions that span development, investment and management in Australia. The company uses Sugar to perform market segmentation and deliver a personalised client engagement at every stage of the customer decision-making journey. Deployed in the cloud, Sugar brings greater flexibility and scalability into its operations, helping to fuel business growth and meet new demands.

Commenting on the Australian organisations that won two out of the eight global categories, Jason du Preez, senior vice president APAC, SugarCRM said, “We are delighted to see our Australian customers leading their global counterparts in leveraging our solutions to drive organisational change and provide a leading customer experience. They are to be commended for their innovation and efforts to streamline operations and provide vastly improved customer engagement.”

Mr. Chris Pennington, chief customer officer, SugarCRM, said “Congratulations to our SugarCRM Customer Breakthrough Award winners for showcasing how Sugar solutions and services make the hard things easier for sales, marketing, and service. Even in the throes of a global pandemic, these customers were able to overcome disruption by leveraging technology to drive innovation and success in the most challenging of business circumstances. “We’re pleased to recognise Sugar customers around the globe that are letting the platform do the work for next-level customer experience and business performance.”

SugarCRM received many submissions from customers, partners and employees. The judging panel included senior leaders across the United States, Europe and Asia Pacific. 

The awards recognise breakthrough success in customer experience with winners in various awards categories, including regional Customer of the Year winners in Asia-Pacific, EMEA, Latin America, and North America.                      

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