Launches its flagship product – Mirabel’s Marketing Manager, ultimate sales-lead cultivation tool for businesses that deploy digital marketing in India
Mirabel Technologies, a US based company and one of the first developers of cloud-based solutions for the marketing and digital publishing industry, has announced the infusion of Rs 40 crores into its Indian business, for driving marketing & sales for its flagship product – Marketing Manager.
Marketing Manager is the ultimate sales-lead cultivation tool for businesses that deploy digital marketing. It is an end-to-end solution that works for companies right from their prospect discovery, to enabling contact with them, and finally to converting them as Clients. Mirabel’s Marketing Manager is the ultimate advantage for improving and accelerating the Sales cycle. This unique tool identifies qualified prospects, and ranks them based on interest.
Each new prospect that the software identifies can be added to the CRM in seconds, which then helps in search, categorization & organization of client data, for more efficient handling. Marketing Manager also provides competitive insights by measuring how your website ranks versus competition by web traffic, social media followers, etc. This puts businesses several steps ahead of their competition.
Elton Sayward, COO, Mirabel Technologies said, “We are very excited to launch Marketing Manager in India and see a huge potential for this product, given the rapid strides that Indian companies are making on the digital marketing front. We are certain that Marketing Manager will make Indian digital marketing and sales teams more efficient, by providing a short cut to acquiring more clients.”
Prudhvi Manthena, Director of Technology, remarked, “Thanks to our cutting edge technology using NLP & Big Data architectures & our vast experience in the digital marketing tools space, our product has received a very good response during the trial period by Indian companies.”
Mirabel Technologies was established in the US in 2003 and entered India in 2012 with a R&D centre to develop products and provide technical support to the US team and has invested over US $4.5 Million in this center since then.
