AI & ML News

Max Life Embraces AI to deliver Hyper-Personalized Interactions to Customers

Rahul Talwar, Chief Marketing Officer, Max Life Insurance

Innovations include personalized customer videos, timely premium reminders, and sales training

Max Life is enhancing customer engagement with AI-powered personalization, starting with renewal messaging. Leading this AI campaign is Rohit Sharma, the Brand Ambassador and Captain of the Indian Men’s Cricket Team, managed exclusively by RISE Worldwide, serving as the face of personalized videos.

With the integration of cutting-edge AI technology, Max Life Insurance is elevating customer and seller experiences. The campaign encompasses end to end created- personalized videos, messages, and greetings for customers, fundamentally enhancing their interactions with the brand. Personalization also extends to the company’s valued sellers, who will receive tailored greetings, messages, and specialized sales training support. Recognizing the long-term nature of life insurance relationships, these innovations aim to build stronger, lasting connections.

“Max Life leverages AI powered innovations in all of our operations to place paramount importance on delivering engaging and personalized experiences to our customers and sellers

Rahul Talwar, Chief Marketing Officer, Max Life Insurance

Rahul Talwar, Chief Marketing Officer, Max Life Insurance, said, “Max Life leverages AI powered innovations in all of our operations to place paramount importance on delivering engaging and personalized experiences to our customers and sellers. With cricket being an integral part of our culture, we understand that the presence of Rohit Sharma, our brand ambassador and the Captain of the Indian men’s Cricket team, cuts through the clutter and elevates customer’s experiences with the brand. Contextualised engagement led by AI innovations empowers Max Life Insurance to craft highly personalized videos and messages that seamlessly align with each customer’s unique needs and preferences. The result is stronger relationships and heightened customer satisfaction. ”

Rohit Sharma, Captain of the Indian National Men’s Cricket Team and Brand Ambassador, Max Life Insurance, said “By harnessing AI-powered personalization, we go beyond conventional connections, crafting enduring, personalized moments that resonate with both customers and Max Life Insurance brand representatives. This pioneering approach is reshaping the playbook for customer engagement, and I am looking forward to being a part of this game-changing journey.”

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