Interview News

LoginRadius simplifies Customer Identity Management

From an interaction with Rakesh Soni, CEO & Co-Founder, LoginRadius and Deepak Gupta, CTO & Co-Founder, LoginRadius.

What is LoginRadius’ position in the CIAM market space in India and overseas?

Customer identity startup, LoginRadius is an industry leader in the CIAM space. The company has been highly recognized by organizations like Gartner, Forrester, KuppingerCole and Computer Weekly.

Today, with the increasing market size of Customer Identity management, the number of players in the CIAM has also grown exponentially. CIAM market provides mature data management solutions with standard and deluxe features to support millions of users across every industrial sector. 

LoginRadius, a world-leading platform in this space serves more than 3,000 businesses with a monthly reach of 1.17 billion users worldwide and over 7.6 billion API calls per month. To mention a few esteemed clients working on their platform are Conde Nast, Viacom, Vogue India, Canadian Broadcasting Corp (CBC), Weather Network, 21st Century Fox, Hydro Ottawa and more.

The company has a strong presence in the US and Europe with multiple data support centres. 

What are the key CIAM solutions and products that LoginRadius offers? How do they set you apart from the competitors?

LoginRadius’ key platform features are registration services, adaptive security, integration with third-party applications and customer insights. LoginRadius supports OIDC and thus allows social logins from any conformant provider. 

Other authentication mechanisms support includes Google Authenticator, mobile apps, mobile biometrics, mobile push, and SMS OTP. LoginRadius features IoT device linking through a REST API, which allows user-to-device permission mapping. The service also supports OAuth2 Device Flow.

LoginRadius’ target customers are in industries with low authentication assurance requirements. Supporting additional authentication methods would make the service stronger. LoginRadius’ service is highly scalable. Overall, the LoginRadius offering is up-and-coming in the CIAM market and deserves evaluation in CIAM RFPs, particularly for those organizations without high-security requirements, such as apparel, fashion, retail, and media.

How does LoginRadius deal with the Storage and Security concerns of CIOs?

Cybersecurity is no longer just a technical issue, but an existential threat, and organizations want CIOs to manage this major category of business risk. 

Today, as global cyberattacks increase, Indian companies are aware of the damage that a data breach can do. But India still has a long way to go, especially as it is at the forefront of digital transformation. The challenge is to better inform and balance long-term security and current long-term investments.

As digital transformation rapidly transforms the business landscape, customers demand a more personalized experience without increasing the security risks to personal information. This requires more transparency in the data collected, how it is used, and how it is protected.

LoginRadius’s CIAM solution currently hosts and approves all of the most commonly used compliance. Our CIAM platform has built-in security features that protect end-user data, accounts, and digital identities. These security features include encryption in transit, encryption at rest, brute force prevention, multi-factor authentication, risk-based authentication, fraud prevention, and threat detection.

What are your plans to expand LoginRadius’ market presence in India? 

LoginRadius has planned to set up its India operations by hiring over 200 technocrats for their Jaipur office by 2020 to capture a $20 billion global market opportunity. Having an ambitious long-term vision to secure the identity of every person on the internet, which is 4.2 billion users and counting, with increasing cybersecurity threats and the need to deliver a modern customer experience, the demand for a cloud-based customer identity platform is growing, to keep up with that growth the brand plan to double headcount in the next 12 months. 

What challenges has LoginRadius faced in the market as a young startup?

Rakesh Soni describes his initial days of the startup as “just an idea and a couple of guys”. LoginRadius soon became a full-fledged Indian project based out of Canada “Once we realized that login is a big problem on the internet we needed to develop a proper product. We developed it, coded and went through multiple rounds of testing which included family and friends as subjects”. 

In the initial time period, it was very hard for the company to get to consumers because it required massive amounts of trust since it was, in the end, a security management company. They started off by developing plugins for content management systems like Joomla and WordPress. These micro websites are where they started getting onto businesses. Once 7 to 8 thousand micro websites had started using the LoginRadius service they decided to directly approach consumers. This is when they knew that their idea was going to be something with massive potential. 

How did LoginRadius overcome those challenges?

Today, with an increase in cyber-attacks globally, Indian enterprises have become aware of the damages data leaks can cause. But India still has a long way to go, especially as the country is on the cusp of digital transformation. The challenge lies in making customers more aware and balancing long term security with present term investment. There is immense potential and LoginRadius is keen to be a part of the journey.

With the advanced tools and mechanisms, we are ensuring that we are always on the top of our competitions. As a provider of a fully managed cloud CIAM solution, LoginRadius prioritizes guaranteed system performance. Most of our clients are growing, especially those in the media and publications, retail and consumer, and travel and hospitality sectors, and LoginRadius recognizes the need for a highly scalable and adaptable platform that can grow with them. The LoginRadius CIAM platform is designed with security as the highest priority, ensuring that customer data and identity are protected without sacrificing performance, availability, or scalability. With digital transformation rapidly changing the business landscape, customers are demanding more personalized experiences without increasing security risks to their personal information. This requires CIAM platforms to be more transparent about the data they collect, how it is being used, and how it is being protected. LoginRadius’ CIAM solution currently holds hosting and data security approval for all of the most commonly used compliances.

What is the roadmap for the next year?

A few years ago, companies were hesitant towards moving to the cloud, experimenting with smaller applications at first. But in the last few years, it has witnessed a dramatic change. Today, as part of digital transformation, companies are moving most of their IT workload to the cloud. This will create a need for effective customer management platforms that are available on the cloud such as LoginRadius.

Awareness about data security and privacy among the general public will also pave the way for companies to adopt state of the art CIAM solutions that not only provides them a competitive edge but is also provides the best in class security and privacy features.

We plan to strengthen our research and development (R&D) and business operations team in India by hiring around 200 people in the country by 2020. We are primarily focusing on companies that have demonstrated the adoption of enterprise cloud technologies and care of customer experience and security. 

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