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Indians Increasingly Sharing Private Content Via Mobile

McAfee report reveals Indian consumers are sharing and storing intimate data on their mobile devices

McAfee has released India specific findings from their 2014 Love, Relationships & Technology survey. For a second year in a row, the company examined how Indian consumers are sharing and storing intimate data on their mobile devices, especially with current or former significant others.

The study highlights how sharing personal content such as suggestive texts, naked photos, suggestive video and passcodes on these devices can potentially lead to cyber-stalking and the exposure of private content leaking online. Some of the interesting India data points include-

90% of women in the age group of 18-24 were found to have received personal or intimate text messages, emails or photos on their mobile device out of the 67% polled respondents

While sharing content, more than half of the polled Indians send sexts or sexually explicit text messages (79%) or personal or intimate text messages, emails or photos (70%) to their friends
One third of the Indian respondents (68%), have checked their partner’s mobiles to check out their messages and photos

44% of people admitted to cyber stalking or following their significant other’s ex on Facebook, Twitter or Instagram

“The indiscriminate usage of mobile phones to share photos and videos reiterate the realities of digital privacy—or lack thereof,” said Rupa Roy, Marketing Head (India and SAARC), McAfee. “Ultimately, users are increasing the risks of these photos becoming public and possibly jeopardizing their identity and reputation. It is critical therefore to take proactive measures to make sure their personal data is safe and secure,” she added.

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