News Storage & Backup

HP Introduces HP MSA Storage

The Storage Flash Makeover makes Gives Existing SMBs and New Startups a Competitive Edge

HP introduced a series of innovations for HP MSA Storage aimed at helping small and midsize businesses (SMBs) become more competitive, including firmware enhancements that can boost application performance plus new systems and connectivity flexibility to help reduce infrastructure costs at small sites.

HP is helping startups, SMBs, and customers with small sites increase their competitiveness with low-cost ways to drive faster time to value and easy ways to reduce equipment costs with HP MSA Storage. Several new MSA 2040 bundles lower the cost of deploying hybrid flash by up to 45%. New SAS connectivity for MSA 1040 Storage makes it the most affordable shared storage system in the market from a major vendor.

“In the idea economy, time is everything. The smaller the business, the more this is magnified,” said Barun Lala, Director, Storage, HP India. “HP is committed to bringing high-impact technologies like flash to smaller customers at incredibly affordable prices – and we are doing it on proven platforms like MSA to give them the power to accelerate their business growth with confidence in their IT infrastructure.”

The latest firmware upgrade for HP MSA 2040 Storage optimizes application access to flash-based, solid-state media in hybrid storage configurations, helping it to increase performance by up to 37,000 IOPS via a free, non-disruptive upgrade.

Firmware enhancements include:

  • Optimized data paths that maximize the effectiveness of controller CPU cache using built-in performance monitoring algorithms
  • Peripheral Component Interconnect Express utilization improvements that minimize the number of transactions needed to complete each input/output (I/O) request
    Implementation of new, higher performance cache lookup techniques

“As a cloud service provider, our growing customer base is continually finding new ways to push our storage to the limits,” said Rick Mancinelli, Founder and CEO of C3 / Cloud Computing Concepts. “The additional IOPs and decreased latencies on our HP MSA 2040s allow us to provide our clients with a high-performance experience at a price point that keeps us ahead of our competition.”

To help new customers accelerate business initiatives and access these higher performing systems, HP is introducing several new, aggressively-priced, hybrid flash MSA 2040 bundles. These bundles bring hybrid flash to even more affordable price points—up to 45 percent savings, including the MSA 2040 Performance Tiering license—with single-SKU ordering simplicity for faster time to value. Starting at $13,300, these new bundles also accelerate sales velocity for HP channel partners by reducing quote and pricing approval times.(5)

HP MSA 1040 SAS arrays start from $7,000.
New MSA 2040 ENERGY STAR starts $10,970.

Related posts

Navigating the Deepfakes Challenge with Proactive measures


‘NVIDIA AI Computing by HPE’ to Accelerate Generative AI Industrial Revolution


Fortinet is announced Cyber Security Partner For Spotify Camp Nou