News Storage & Backup

EMC Positioned as Global All-Flash Market Leader

New Enterprise Storage System Tracker Confirms EMC’s Widening All-Flash Market Leadership Boosted by XtremIO $2B Bookings Run Rate

EMC Corporation has announced a series of all-flash customer and market share milestones as enterprises around the globe continue to turn to EMC as their leading provider for all-flash storage solutions to address a multitude of enterprise needs for consolidated and mixed workloads and the world’s most performance-intensive enterprise applications.

Led by the blockbuster market entry and sustained rapid growth of its leading XtremIO all-flash storage array, EMC has accelerated its market share lead in all-flash arrays according to a recently published Quarterly Enterprise Storage System Tracker by IDC. In the all-flash array market, EMC’s leading 40.3% market share in vendor revenue for CYQ42015 climbed 4.1 percentage points from the previous year. For the entire calendar year 2015, EMC’s 37.7% market share for all flash array vendor revenue is more than two-and-a-half times the next competitor’s market share.

The announcement reinforces an industry-wide surge towards all-flash storage solutions, as customers consolidate, accelerate and modernize data center infrastructures. The most recent full-year comparison helps illustrate the trend. Between 2014 and 2015, EMC increased its base of flash customers globally by 78%, with revenue for flash offerings increasing by 104% in H2 2015 over H1 2015. EMC’s XtremIO business also achieved a $2 billion run rate for bookings in Q42015, capping full-year 2015 XtremIO revenues of more than $1 billion.

As EMC’s fastest-growing product of all time, XtremIO topped the all-flash storage array market in just nine months after its 2013 debut, with customers continuing to choose XtremIO over competing AFAs for its ease of use and unique architecture that delivers consistent and predictable performance at scale. Several thousand customers have deployed XtremIO for its always-on, always inline data services such as deduplication and compression as well as integrated Copy Data Management (iCDM) that enables customers to accelerate and improve productivity in the business and IT organization. EMC offers the industry’s broadest all-flash portfolio, purpose-built to address virtually any enterprise data center use case with XtremIO, VMAX All Flash, DSSD D5 and Unity.

Jeremy Burton, President of Products and Marketing, EMC said, “EMC has declared 2016 as the year of All-Flash for primary storage. Built on the amazing success of XtremIO our comprehensive portfolio now includes VMAX All Flash, DSSD D5 and the brand new EMC Unity designed to enable the Modern Data Center for today’s global enterprises. As performance-hungry workloads continue growing in diversity, enterprises can turn to EMC for the industry’s broadest portfolio of innovative all-flash storage solutions at price-performance points to match almost any data center use case.”

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