Dia Mirza-backed Beco launches 94% plastic-free Tetra-Pak solution for home care products for the first time


Beco has launched its first ever Tetra-Pak refill solution for home care products. A sustainable alternative to plastic refill pouches, commonly used for laundry detergent, dishwashing liquid, and other cleaning solutions, Beco’s tetrapak is 94% plastic free, with the only plastic components being the lid and the leakage-proof lining. 

Aditya Ruia, Co-founder, Beco said, “The singular focus of our approach at Beco has been on finding ways to reduce the plastic use, and thereby eliminate the destructive impact of single use plastics. While plastic bottles and plastic pouches take as many as 450 years to decompose, our Tetra-Pak solution takes only 5 years. In our estimate, if 3 million households were to replace even one plastic bottle with the tetrapack, the carbon emissions could be reduced by 50% – that is 165 million grams of carbon (as opposed to 333 million grams of carbon) over the product life cycle.”. 

 “Our mission is to make sustainability convenient for the Indian consumers by providing them with innovative alternatives for daily use products,  and our Tetra-Pak refill is one such step in our effort to render India a plastic free nation”,  he added.   

Backed by actor and climate warrior Dia Mirza, the company recently raised USD 3 million in its Series A round led by Rukam Capital. The funding also witnessed the participation of several celebrities championing the cause of sustainability such as Aamir Khan, Ranbir Kapoor, Rohit Sharma, and Bhumi Pednekar

“Primarily used for packaging food grade products like juices and milk, the tetrapak is an exceptionally environmentally friendly way to transport liquids. We believe that this solution can be extended to the home cleaner space, which is dominated by plastic packaging. Innovation in packaging, design and product is the need of the hour as we build a greener India”, said Umang Sood, Creative Director, Beco

Beco is poised to become the go-to sustainable brand in India in the home and personal care space through its excellence in innovation and customer experience. The brand is currently undergoing a massive transformation by rebranding itself, and is a targeted exercise towards positioning itself as one of the prime players in the green goods market, as it reflects the startup’s core value of sustainability and its drive towards ensuring a zero-waste future for the planet.

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