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Following the success of WebEngage Startup Program in India, WebEngage Announces Startup Program in Southeast Asia


 WebEngage, has opened applications for the Southeast Asia cohort of the WebEngage Startup Program (WSP). The ambitious program will be helping early-stage startups improve customer retention and engagement, lay strong data foundations, drive actionable insights, increase repeat orders, and understand customers better. In short, the program will help them increase chances of aggressive yet sustainable growth.

Brands such as FamPay, Mudrex, Dezerv, AdaKerja, ApnaKlub, Innovist , Phool, Air Black, Moglix, among others were a part of last season’s WSP which helped them increase their user engagement, retention and transactions alongside growth in their user base. Fampay witnessed a 2X improvement in the onboarding funnel, 22% increase in transactions made by teens and 40% boost in the number of referral users. Another social impact D2C brand, Phool, saw 23% increase in its revenue. Airblack, an online learning platform for micro-entrepreneurs and creators increased its subscription rate by 13% using WebEngage. 

Avlesh Singh, Co-founder & CEO, WebEngage, said, “When a startup is in the speedy execution mode and winning on all fronts, it is very easy to get carried away and give in to the temptation of doing more. Building a long-lasting business depends on retaining consumers. Unfortunately, 90% of firms fail because they run out of money trying to keep attracting consumers while not giving enough thought to keeping their existing one. Through the WebEngage Startup Program, we aim to help startups to lay the groundwork for long-term retention, in setting the right dashboards and running highly personalized engagement across channels.”

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