The new structure offers partners improved discount structure, new tools and resources, more lead opportunities, etc.
Barracuda has enhanced its channel program to provide the necessary structure and tools to allow resellers to successfully sell and support Barracuda solutions for mutual customers. The new program is designed to accelerate profitability for loyal partners, and to attract new, motivated partners.
“Over the years we’ve added a tremendous amount of innovative technologies to our solution portfolio to provide our channel partners with the best possible options to solve security and storage challenges for customers,” said Michael Hughes, SVP Worldwide Sales, Barracuda. “We’ll continue to focus on ensuring our partners are equipped with the necessary tools and resources to solve these IT challenges, but also better aligning the program to meet the different needs of resellers at every partner level.”
About the New Program
In an effort to reward and better support VARs at all levels of the partner program, Barracuda has added an additional level – Premier, and adjusted the revenue and training requirements at all levels. The restructured program levels are as follows:
Previous levels included Diamond, Platinum and Certified
New levels change to Premier, Preferred, Authorized and Registered
Growing and regional partners will be able to more competitively offer Barracuda solutions to local customers through improved deal registration and protection for more product models, with higher discounts.
Under Barracuda’s new program, channel partners who qualify and are approved by Barracuda to provide managed services can do so by leveraging Barracuda Backup and Barracuda NG Firewall. This option opens up new revenue generation opportunities for channel partners who offer managed security and storage services to customers.
Partner evaluation products (Not For Resale), Deal Registration, Discounts and Barracuda University
Partners on each level will have the opportunity to take advantage of improved discounts for evaluation products throughout Barracuda’s broad portfolio, extensive product training from Barracuda University and a more flexible deal registration process – details include:
Increased the purchase limit for Barracuda Networks products and services for partners to use in their own environments, for training and to secure and backup their own businesses.
4x Barracuda solutions can now be registered, and product discounts have increased for approved registrations to further reward partner-generated opportunities.
Barracuda University is available to assist partners with simple and effective training options to help meet the partner program goals and requirements at each level.
Upon launching its new partner program, Barracuda partners in good standing will be officially enrolled in the new levels. For more information on Barracuda’s Partner Program, please see the resources below: