APAC BYOD Market to Continue its Growth Momentum in 2014-2015: IDC

Primarily driven by the usage of personally owned smartphones in the enterprise

According to International Data Corporation (IDC) the Asia/Pacific Bring Your Own Device (BYOD) market will continue strong growth in 2014 and into 2015 as consumer smartphone and tablet continue gain market across the region.

In IDC’s latest BYOD studies, “Asia/Pacific (Excluding Japan) Bring Your Own Device End-User Survey 2014” and “Asia/Pacific Bring Your Own Device 2014–2018 Analysis and Forecast”, BYOD is defined as part of enterprise mobility. The practice of BYOD refers to devices that users have personally purchased with their own funds, without help from the employer. The employer is not obligated to subsidize any part of the device nor is it responsible for supporting the devices’ hardware and software.

IDC’s findings show that across Asia/Pacific, mobile devices utilized under the BYOD model has accounted for 22.5%, 4.9% and 11.7% of all consumer smartphone, tablet and notebook PC shipped in 2013, respectively.

“The momentum of BYOD has definitely increased over the past 12 month and IDC expects it will continue the upward swing in 2014 and well in 2015,” said Ian Song, Research Manager for Enterprise Mobility at IDC Asia/Pacific. “With the user experience of mobile devices improving, end users can start to perform more complex task on those devices. In addition, the price of device has also dropped to a level where increased proliferation becomes possible.”

Song notes that enterprises across the region are also becoming more open to the idea of BYOD as a way to drive mobility in their organizations.

“Close to 60% of all surveyed organizations across Asia/Pacific stated that they have some kind of mobility policy that cater to the practice of BYOD.” He observes that BYOD in Asia/Pacific is being driven primarily by the usage of personally owned smartphones in the enterprise.

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