AVEVA, a global leader in industrial software, has announced the appointment of Brock Ballard as Chief Revenue Officer (CRO), effective October 1, 2026, as the company strengthens its leadership team to support its next phase of global growth and digital transformation initiatives.
Ballard joins AVEVA from Bentley Systems, where he most recently served as Chief Revenue Officer, overseeing the company’s global accounts and revenue strategy. With more than two decades of experience in enterprise technology sales and leadership, he brings extensive expertise in industrial software, digital engineering, and business transformation. Prior to Bentley, he held senior leadership positions at Dassault Systèmes’ DELMIA division and Autodesk.
In his new role, Ballard will succeed Sue Quense, who will transition from her executive responsibilities into an advisory role while continuing to support AVEVA’s leadership team and ensuring a smooth transition.
“I am delighted to welcome Brock to the Executive Leadership team at AVEVA. Brock’s expertise, experience and commitment to building successful, high-growth technology companies will help drive the next phase of AVEVA’s growth,” said Caspar Herzberg, CEO, AVEVA.
Commenting on his appointment, Ballard said he was excited to join a company recognized for helping industries use resources more responsibly through innovation and advanced software solutions. He added that AVEVA’s technology leadership, comprehensive software portfolio, and strong growth trajectory position it as a key player in enabling digital transformation across industrial sectors worldwide.
The appointment comes as industries increasingly invest in digital technologies, industrial AI, cloud platforms, and data-driven operations to improve efficiency, sustainability, and resilience. AVEVA’s solutions are used by more than 90% of leading industrial enterprises globally, helping organizations optimize engineering, operations, and asset performance.
With Ballard’s appointment, AVEVA aims to further strengthen customer engagement, accelerate revenue growth, and expand adoption of its industrial intelligence and AI-powered software platforms. The company believes his experience in scaling global technology businesses will help support its long-term strategy of driving innovation and sustainable industrial transformation across key markets worldwide.