In a significant testament to the growing influence of AI-driven observability, Elastic, the Search AI Company, has been named a Leader in the IDC MarketScape: Worldwide Observability Platforms 2025 Vendor Assessment. The recognition cements Elastic’s position as a driving force in reshaping how enterprises manage complex IT environments across hybrid and multi-cloud ecosystems.
According to IDC, Elastic’s greatest strength lies in its open standards–first strategy, which natively supports OpenTelemetry (OTel) to eliminate data silos, reduce tooling overlap, and enable seamless signal correlation. This allows enterprises to transition from detection to decision at speed — without having to reconstruct instrumentation or duplicate data across fragmented platforms. IDC further recommends Elastic for organizations seeking Prometheus and OTel alignment, petabyte-scale retention capabilities, and integrated RUM/APM insight.
“Elastic links technical performance to customer experience and business context out of the box.”
— Shannon Kalvar, Research Director, IDC
Elastic Observability’s platform offers AI-infused analytics that unify business, operational, and telemetry data to deliver real-time visibility and predictive insights. With zero-code auto-instrumentation and enterprise-grade compatibility, the platform accelerates onboarding while optimizing cost governance — a critical need for large-scale digital enterprises.
In the IDC evaluation, Shannon Kalvar, Research Director at IDC, emphasized Elastic’s differentiation, noting, “Elastic links technical performance to customer experience and business context out of the box.”
“Elastic empowers teams to move from reactive troubleshooting to proactive, intelligent operations.”
— Santosh Krishnan, Senior Vice President, Software Engineering, Elastic
Echoing this vision, Santosh Krishnan, Senior Vice President of Software Engineering at Elastic, said, “Elastic empowers teams to move from reactive troubleshooting to proactive, intelligent operations that make digital experiences fast, reliable and resilient.”
Recent innovations such as Streams — an AI-powered solution to transform log handling — and EDOT for enterprise-grade OTel support underline Elastic’s commitment to redefining observability through automation, AI, and open standards.
As digital transformation accelerates, Elastic stands poised at the forefront of intelligent operations — where observability is not just about monitoring systems, but powering real-time decision intelligence for the enterprise.