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ValueFirst Announces its Start-up Program (VFSP), Designed for New Entrepreneurs to Fast Track their Unicorn Journey


ValueFirst, a Twilio company and a leader in CPaaS, today announced the annual flagship ValueFirst Start-up Program (VFSP), designed to introduce latest technology platforms to start-ups that can drive upto 2x conversations. 

Vishwadeep Bajaj, Chief Executive Officer, ValueFirst, shared “Honourable Prime Minister recently announced January 16 as National Start-up Day reiterating that even in 2022, start-ups will fuel India’s amazing growth. As new-age entrepreneurs innovate and bring Made in India solutions for local customer needs, engaging with customers meaningfully is imperative. Estimates suggest that 86% of customers will pay more for a better customer experience. Keeping this need in mind, VFSP has been designed to help new-age entrepreneurs test and learn various technology offerings that help them establish uninterrupted flow of communication with the customers and build on seamless and smart customer relationships; thus, expediting their journeys to become unicorn!” 

Garima Kaushal, Co-Founder, Sploot (P2P community-led platform, that helps you become a better pet parent), said, “Initially the appeal of ValueFirst Start-up Program was the ease of reaching out to customers in bulk via different communication tools. It was great to be able to ramp up our hyper personalised conversations through various channels with pet parents across India. Our support and operations at such an early time got sorted.” 

Start-ups functioning across sectors can be part of this program. The Indian start-ups ecosystem has produced 42 unicorns — start-ups with billion-dollar valuations — in 2021 alone, sparking interest from many global technology firms. According to an August 2021 report from venture capital firm 3One4 Capital, the start-up ecosystem in the country is expected to triple its valuation, which is currently over $1 trillion, by 2025. 

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