Utthunga realigns business strategy to accelerate customer’s digital transformation journey


Utthunga Technologies, has realigned their business and branding strategy to ride industrial tailwinds in manufacturing technologies. The firm has changed their brand color to blue to symbolize the movement from sensor to cloud and highlight the core values of knowledge, integrity and seriousness towards customer success,  

The manufacturing industry, traditionally laggards in technology adoption, is undergoing a tectonic shift towards digitalisation, with an exponential rise in cloud adoption being predicted to further increase in the upcoming years. When combined with a national push to create a manufacturing-centric economy, the industrial IT sector is witnessing a bullish trend. In this context, Utthunga is preparing for the next phase of business expansion, focussing on increased revenue contribution from digital, cloud and IIoT verticals while retaining their core DNA as a product engineering company. 

Mr. Krishnan KM, Co-Founder and CEO at Utthunga, said, “We have changed the color of our logo to dark blue, with the new brand color reflecting our technology and domain Knowledge, Integrity and Seriousness towards our customer’s success. ‘Utthunga’ means the mountain top or pinnacle in Sanskrit. Just as a mountain extends from the ocean to sky, our logo depicts the same in the industrial world – sensor meets the cloud. We are adopting the brand personality of a partner to our customers in this new world to help them reach the sky, the cloud.”  

“We see a huge potential for growth, surpassing our previous year’s growth figures by 4x-5x. We are also gearing up to penetrate new markets like Aerospace and Defence. Naturally all these will require us to scale very rapidly and bring in a lot more talent on these new technologies. We anticipate our workforce to grow by 50% in the next 2 years, with majority of them being either skilled or trained in technologies like Cloud,5G,AI,ML,AR,VR and others.”, he adds 

Today, Industry 4.0 technology has moved from being good-to-have, to being a necessity to stay competitive and build resilience. While smart factories and connected factories are at a nascent stage in India, it is expected to grow as part of the strong national Make-in-India push.  

Smitha Rao, Co-founder. Utthunga, said, “The traditional hierarchical levels in a typical plant floor (aka the Purdue/IA-95 model) have well and truly started to flatten. The adoption may be at a different speed for different industries and geographies, but we don’t think there will be a debate on adoption and implementation 2-3 years from now. We are at the inflection point, and need to pivot to become the true digital partners for our OEMs and industries. We are very well positioned to shift gears and provide digital cloud/enterprise services on top of our primarily OT services hitherto”

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