Executive Movements News

Sourav Das joins Rupa And Company Limited as Group – Chief of Digital & IT

Saurav Das, Group - Chief of Digital & IT, Rupa And Company Limited

After a long stint of close to 9 years at Aditya Birla Group, where he served in various positions for various companies with in the group, Sourav Das joins Rupa And Company Limited as Group – Chief of Digital & IT. Reporting to the MD & Board, he will be based out of Kolkata.
His last assignment was with Aditya Birla Group Essel Mining & Industries Limited where he served as Chief Digital & Information Officer. Of course, he has worked with AGC Networks Inc., Essar, ITC Infotech, etc. before that.

Rupa And Company Limited is head quartered in Kolkata and a public listed small cap company with a revenue of Rs.1475 crore. Rupa & Company Limited is engaged in the manufacture of knitted apparel, including hosiery. The Company offers textile, leather and other apparel products. There are 18 sub-brands across all users (Men + Women + Kids) under brand name Rupa – Frontline, Jon, Air, Macroman, Euro, Bumchums, Torrido, Thermocot, Kidline, Frontline, and Softline. The company has a Pan-India presence with 7 regional sales offices, 4 central warehouses, and 9,000+ SKUs, 100+ registered Trademarks.

With a strong network of 1,500+ dealers with a direct reach across 1,50,000+ retail outlets and 28 EBOs and a strong market presence across 25 nations globally. Its products are sold in over 1400 modern retail format stores, including Reliance, Metro, D-Mart, Spencers, etc. The company would certainly want to grow out and against its competitors in the coming times. Therefore, the company would like to strengthen its digital foot print.

In fact, the Fashion & Apparel Industry in India is on the cusp of a disruption; and Digital Transformation is slated to be one of the key ingredients. With the factories becoming smarter and the Supply Chains becoming Intelligent and Integrated, Omni channels are driving Customer Satisfaction. With Brand Positioning and Distribution Networks being key differentiators, Artificial Intelligence hence has a big role in driving bottom-line. Sourav’s role is hence on suitably advising the Group as it treads the Transition Path to 2.0

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