Solutions Infini launches ‘InfiNeo’

Considered to be the most innovative platform for mobile banking solutions

Solutions Infini, one of India’s leading SMS advertising and enterprise messaging solutions provider launched INFINEO an outstanding banking telecommunications platform for banks and financial institutions to build the most concrete SMS banking platform that adds a whole new dimension to the way they communicate with their customers. InfiNeo is designed in a way to empower customers with the ability to select the type of information they wish to receive. . InfiNeo uses Push and Pull messaging to operate SMS banking services. Push messages are those that the bank chooses to send out to a customer’s mobile phone without the customer having to initiate a request for the information. For example, the bank can send periodic updates on a customer’s available account balance to keep the customer informed. Banks can also send promotional messages to customers informing them about a new banking scheme or revised interest rates on fixed deposits. Information related to a recent transaction can also be sent to customers via a text message.

Launched as a platform that enables banks and financial institutions to manage and control their mobile banking services, InfiNeo has also enabled banks to carry out information verification procedures with relative ease. This is the first time ever that such a feature has been launched on a mobile banking platform. With the Government of India pushing for the acceptance of the UIDAI-issued Aadhaar card as an identity proof for financial accounts and as a facilitator of Government-backed financial transactions and benefits, banks have begun a mass-drive to collect their customers’ UID numbers and Aadhaar card information.

“The launch of InfiNeo has brought in a world of functionality into mobile banking. Its ability to allow financial institutions to carry out promotional and informational campaigns on the same platform has eased off a lot of pressure on banks to rely on multiple service providers for these purposes”, says Aniket Jain, Co-founder & CEO of Solutions Infini.

Currently this platform is used by leading nationalised banks like Syndicate Bank, DhanaLakshmi Bank, Federal Bank (Kochin), Bank of Baroda and Vijaya Bank.

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