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SAP to Double the Size of Addressable Market by 2015

Looks at strengthening its newly launched OEM and ISV programs and encouraging partners to leverage the MCaaS model

Acknowledging the resounding success and power of a vibrant ecosystem SAP has reinforced its strategy of accelerating the Indian ecosystem by announcing an integrated approach to strengthen its newly launched OEM and ISV programs and encouraging partners to leverage the Managed Cloud as a Service (MCaaS) model to provide enhanced value to businesses. The announcement was made at SAP India Partner Summit 2014, being held in Mumbai, India on May 28-29.

SAP has ambitious goals for 2015 – to double the size of our addressable market, achieve revenue of euro 20 billion and reach 1 billion people – goals which can only be reached as an open innovator in collaboration with our rich partner ecosystem. With more than 420 partners today in India, SAP provides both local and worldwide support for all SAP markets and solutions to help fuel innovation and provide choice for customers of all sizes. By 2015, at least 40 percent of SAP’s software revenue will come from partners.

“Speed-to-market is the winning edge in today’s highly networked economy, and that’s why our partners are adopting SAP technologies for use in their solutions. They want to expedite development and create innovative offerings without having to invest more in R&D. When they turn to SAP business innovation platforms they accelerate their development, they help grow the ecosystem, which in turn fuels more innovation,” said Anthony McMahon, Senior Vice President, Global Partner Operations, SAP Asia Pacific Japan.

Developed to support partners with latest innovations, often tailored to a specific industry or use case by the ecosystem, SAP’s new approach aims to lead to a future of personalized products and services.

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