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SAP Gains Momentum in APJ, Emerging Markets

Says customers, especially in emerging markets, see the benefits of replacing legacy systems with new, transformative solutions

As cloud, mobile, social and big data drive business and technology in new ways, SAP AG continued to gain momentum in Asia Pacific Japan announced the press release.

The release further added that customers, especially in emerging markets, see the benefits of replacing legacy systems with new, transformative solutions that can help their business run better, be more efficient and improve customer satisfaction.

These technology trends and demand from customers were reflected in SAP Asia Pacific Japan’s Q1 performance, as the company registered strong growth in cloud, analytics and SAP HANA. India and South-East Asia in particular saw strong momentum, as SAP continued to simplify for and innovate with customers.

“We are seeing customers adopting SAP solutions to run their business faster, smarter and simpler, especially in emerging markets,” said Adaire Fox-Martin, President of SAP APJ. “Now with SAP’s cloud offerings, customers can extend their existing infrastructure to develop new ways to drive information and insights and gain a competitive advantage in a more efficient new way.”

As a testament to the company’s strength in delivering solutions with transformative power for entire industries, SAP saw double-digit growth in analytics across APJ in the first quarter of 2014, where the company’s flagship SAP HANA in-memory technology delivered triple-digit growth for the third consecutive quarter in the region. Customers continued to choose SAP HANA to build advanced applications and underpin their SAP Business Suite environment. The company’s revenue from the SAP Business Suite powered by SAP HANA also grew triple digits this quarter.

“Whether in sports, healthcare or other industries, cloud technology and data analytics have transformative powers that are reshaping the business world and improving people’s lives. Our trail-blazing SAP HANA in-memory technology allows companies to leverage the power of data to make decisions in real-time, and enables individuals to work, consume, social and entertain better,” said Fox-Martin.

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