Enterprise Solutions News

Salesforce expands capabilities for Sales Cloud Platform

Faster Prospecting, Flexible Billing and Intelligent Marketing Automation; High Velocity Sales now delivers tailored sales cadences and work queues to each inside sales rep – increasing their productivity and focus on the most valuable prospects

Salesforce announced advancements to the Sales Cloud platform, delivering a faster, smarter and more integrated sales process from lead-to-cash. Now, companies can complete the entire sales process, from marketing to sales to billing, right within Salesforce.

“Automation, integration and speed are essential to business success in the Fourth Industrial Revolution,” said Adam Blitzer, EVP & GM, Salesforce Sales Cloud. “By extending our Sales Cloud platform with faster prospecting, flexible billing and intelligent marketing automation, we’re providing our customers with a comprehensive and unparalleled lead-to-cash platform.”

Arming Inside Sales Teams with High Velocity Sales

Time lost on manual tasks like researching prospects leaves the average inside sales rep spending a mere 32 percent of their day selling. High Velocity Sales arms insides sales reps with the insights and tools needed to identify the best leads eliminate busy work and boost pipeline. Updates to High Velocity Sales now deliver new levels of automation and intelligence, making it easier than ever to prospect faster and manage leads more effectively. New innovations include:

Sales Cadences enable managers to create customized, pre-built activity sequences for their sales teams. With Sales Cadences, best practices can be built right into the CRM, guiding new and veteran inside sales reps through the prospecting process—including when to email a prospect, when to call and even what to say, with call scripts and email templates.

Work Queues create a prioritized email and call list right inside Sales Cloud. Based on insights from Sales Cadences and Einstein Lead Scoring—which uses machine learning to automatically analyze which leads are most likely to convert into opportunities—Work Queues ensure that inside sales reps know exactly what next steps to take, in order to build the strongest pipeline.

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