PAYBACK Expands into Emerging Markets with Three New Start-up Alliances

Partnered with 3 new e-commerce start-ups – Voylla, Rare Rabbit, Wandertrails to expand into emerging sectors, maximizes benefits to buyers with a unique loyalty value

PAYBACK, India’s largest multi-brand loyalty program has partnered with 3 new e-commerce start-ups – Voylla, Rare Rabbit, Wandertrails to expand into emerging sectors like fashion jewelry, men’s premium clothing & and experiential travel, which have been witnessing growth in recent times. This move is aimed to strengthen the PAYBACK Partner network with diversified service offerings and further provide more opportunities to PAYBACK Members earn and redeem across a larger coalition.

Through this strategic tie-up, members can now earn and redeem points across all these partners, every time they transact through PAYBACK. It will maximize loyalty and reward options for members. Moreover, new customers who enroll into the program at the 3 new partner brands will get the opportunity to enjoy the benefit of the network by earning and redeeming points in over 50 in-store and online partners.

Wandertrails is an online platform enabling on-demand booking of experiences indigenous to a particular location as well as related experiential accommodation complimenting these experiences. It operates in a curated marketplace model with strong emphasis on integrity and depth of listings. Rare Rabbit is a new home-grown, all-in-one premium men’s lifestyle brand which is founded on the philosophy that men with taste should seek only ‘rare’ things in their lives, including attire. Vyolla is an online jewelry store that offers an array of designer wear jewelry and accessories for women, men, and children alike.

Commenting on this collaboration, Gaurav Khurana, Chief Marketing Officer at PAYBACK said, “This is an exciting time for us and we look forward to a long-term association with all three of our new partners; Rare Rabbit, Wandertrails & Voylla and I feel proud to be associated with these new-age start-ups who understand the pulse of the millennials in today’s ever-evolving world. Both fashion and travel sectors have huge potential and these partnerships will only serve to strengthen our PAYBACK network, help us reach out to a larger audience and drive loyalty and engagement for all our partner brands.”

“We are pleased to announce our association with India’s largest multi-branded loyalty program PAYBACK. At Rare Rabbit, we strive to create premium products for fashion-conscious men with a taste for style. This partnership will give us the opportunity to connect with the existing loyal customer base of PAYBACK and we believe it is one of the best platforms for a young brand like us to enhance our presence with a customer base by providing them a unique experience “said Mr. Manish Poddar, Co-Founder, Rare Rabbit.

“We are happy to associate with the country’s largest loyalty program ‘PAYBACK’ which will provide an added benefit to our customers on their every purchase. Now, they can make the most of PAYBACK points by clubbing it with Voylla’s coupon codes and make their shopping experience delightful.” said Vishwas Shringi, Co-founder & CEO of Voylla.

“Our core ethos of delivering superior customer experience and making sure that one’s vacations are not pointless helped us to make this easy decision of striking this strategic partnership with PAYBACK. We are very excited about catering to PAYBACK’s huge customer base with experiential travel needs through our curated set of planned vacations and holiday activities all across the country.” said Vishnu Menon K, Co-Founder & CEO, Wandertrails.

PAYBACK is India’s largest multi-brand loyalty program. It presents many advantages over traditional, stand-alone customer loyalty schemes restricted to one brand or company. The power of PAYBACK stems from pooling loyalty benefits from many attractive partners: using one single card, members earn loyalty points when they shop from a wide range of merchants and brands – offline and online.

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