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Nosto and Shopware launch Commerce Experience partnership giving retailers the power to launch personalized shopping experiences at scale


Nosto, has extended its partnership with Shopware, the global ecommerce platform, by releasing a plugin into the app marketplace ‘Shopware Store’ so merchants can benefit from a wealth of commerce experience modules in one click, helping them scale and grow their online stores.

The new Nosto CXP plugin is available to download from the Shopware Store now and gives merchants on Shopware 6 access to key Nosto personalization modules: Segmentation and Insights, A/B Testing and Optimization, Catalog Explorer, Product Recommendations, Dynamic Bundles, Content Personalization, and Pop-Ups.

Implemented in an instant, Shopware 6 merchants get access to enterprise-grade personalization and merchandising solutions that build more relevant and authentic online shopping experiences to increase loyalty, engagement, and revenue.

“Working with key players in the ecommerce ecosystem like Nosto ensures that merchants on Shopware 6 can access cutting-edge technologies that help them build more relevant, personalized online shopping experiences for their visitors,” says Ben Marks, Director of Global Market Development, Shopware.

“We want to engage and connect people and businesses the world over. Commerce journeys are increasingly about meeting customers where they are and introducing shoppable moments seamlessly and meaningfully. Merchants deserve to be in full control of the customer experience and the data used to build those experiences. Partnerships like this with Nosto mean that merchants have the power to do that—meet their shoppers whenever they are and ensure they have the best experience in those moments.”

Built in collaboration with digital commerce agency, Overdose Digital, the CXP plugin on Shopware 6 means there are no limits for creating revenue-generating commerce experiences at scale. A powerful intelligence layer comprising Dashboard & Analytics to help understand store performance by gathering key ecommerce growth metrics into a single place, Segmentation & Insights to target your shoppers based on behavioral insights, Catalog Explorer to get a complete 360 view of your product and catalog performance, as well A/B Testing & Optimization to continually improve experiences across your store, come out-of-the-box.

“While the technical ecosystem continues to evolve, Overdose has strong roots in the Open Source Movement, and considers Shopware to be at the forefront of this and the dominant player in the mid to enterprise markets in the DACH region and with a growing global reach. Having partnered with Nosto for over five years across multiple technologies and geographies, the merchant outcomes through their enhanced Commerce Experience Platform continue to outperform the market. Bringing these two technologies together was a natural marriage and we look forward to extending the product integration and capabilities along with merchant adoption,” said, Todd Welling, Founder, Overdose Digital.

Additional modules are available to further merchandise and personalize the online shopping experience including Personalized Emails (to deliver targeted product recommendations in every email), Pop-Ups (to show relevant offers at every touchpoint), Dynamic Bundles (to suggest similar items, and ‘shop the look’ for upsell), Content Personalization (to tailor every content element across the site), Category Merchandising (to tailor category pages and match shopper behavior and affinity), and User-Generated Content (to showcase authentic post-purchase content to use on- and off-site).

“Shopware’s growth and global expansion has been exciting to watch and even better to be a part of over the past few years,” says Frank Zimmermann, Global Head of Partnerships of Nosto. The expanded strategic partnership between Shopware and Nosto will continue to help our mutual customers stand out and deliver exceptional 1:1 commerce experiences.”

Speed and ease of implementation make Nosto’s CXP the clear choice for merchants on Shopware 6 looking to quickly deploy fully personalized, integrated commerce experiences at scale. A unified experience means more engagement, conversions, and revenue from every new and returning visitor.

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