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HDFC Life signs agreement to extend use of QlikView

Says it helped save approximately US$400,000 in cost savings over the past three years

Insurance corporation HDFC Life is extending its use of QlikView to bring guided analytics to more users across the enterprise.

As an existing Qlik customer, the insurance company has been able to positively impact sales behavior, reduce customer response times as well as save approximately US$400,000 in cost savings over the past three years as a result of using QlikView.

With the new enterprise-wide agreement signed with Qlik, HDFC Life is bringing data discovery to more users across its sales and operations departments for them to gain rich insights into data, collaborate, and make better and faster decisions to improve their overall performance and productivity. Specifically, the company aims to continue to improve customer satisfaction through enhancing the quality of its service, and to strengthen the ability of sales representatives to cross-sell, up-sell, track and influence lead and conversion rates, ultimately striving to increase new business revenue.

“By expanding the deployment of QlikView to even more users across our enterprise, we are confident of catalyzing our journey to becoming a true data-driven organization that can positively contribute to our business performance and our position in the industry,” said V Ananthanarayanan, Vice President, Business Insights, HDFC Life.

“The expanded use of QlikView presents the senior management team at HDFC Life with an even more holistic and integrated view of the business and sales performance. The ability for more users across the enterprise to get faster time to insights and make better decisions is a huge asset to any sales organization that wants to increase its market share and revenue. We are extremely pleased to extend our partnership with HDFC Life and look forward to continuing to support them on their journey with Qlik,” said Souma Das, country manager, Qlik India.

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