New release promises real-time visibility, deeper automation, and ecosystem-level integration
EAZY, one of India’s most established enterprise software providers, has announced the launch of EAZY CRM 4.0, a major upgrade designed to help B2B organisations eliminate silos and manage sales, service, and distribution on a single unified platform. With this release, the company is positioning CRM 4.0 as a performance-first system built around real-time KPIs, advanced workflows, and seamless integration across the EAZY enterprise suite.
At the core of CRM 4.0 is a dashboard-led experience that places mission-critical indicators such as lead conversion, pipeline velocity, customer engagement, and service resolution at the forefront. Every workflow and screen has been redesigned to ensure that teams—from frontline sales to service and channel operations—can make data-driven decisions instantly.
“CRM 4.0 unifies sales, service, and distribution into one transparent ecosystem.”
– Kunal Singhal, Managing Director, EAZY
“CRM 4.0 is not just about updating software—it’s about transforming how B2B organisations connect sales, distribution and service in real time,” said Kunal Singhal, Managing Director, EAZY. The platform supports complex approval chains, contract renewal cycles, escalations, and quote management, reducing administrative fatigue while ensuring process discipline.
Built on a cloud-native architecture, CRM 4.0 balances performance, scalability, and security with a refreshed interface optimised for both web and mobile usage. But its biggest differentiator is deep interoperability across the EAZY ecosystem: real-time ERP data, distributor visibility via EAZY DMS, and field-sales execution through Recibo SFA all feed into a single source of truth. This unified view enhances transparency, accountability, and customer experience across distributed networks.
EAZY also highlighted its future roadmap, which includes a marketplace of pre-built integrations and AI-powered forecasting to strengthen pipeline management and churn prediction. “This release is just the beginning,” Singhal added. “As we enhance our CRM with more integrations and advanced service workflows, enterprises will gain unprecedented agility.”
Available immediately for new and existing customers, CRM 4.0 is supported by migration services, onboarding assistance, and training programs to ease adoption.
With CRM 4.0, EAZY aims to redefine how B2B enterprises connect people, processes, and performance—setting a new benchmark for unified business platforms.