Veteran Tech Leader to Drive Digital Transformation, E-Commerce Expansion, and Innovation at One of Maharashtra’s Fastest-Growing Retail Chains Shrimuktai Mart Pvt. Ltd., a leading value retail chain based in Baramati, Maharashtra, has appointed Dr. Sandiip Kothaari as its new Chief Technology Officer (CTO). With nearly 30 years of technology leadership experience across retail, manufacturing, jewellery, hospitality, and consumer goods, Dr. Kothaari is set to lead the company’s next phase of digital and operational transformation.
In his new role, Dr. Kothaari will align Shrimuktai Mart’s technology roadmap with its ambitious business expansion plans. His responsibilities include:
- Strengthening digital capabilities for e-commerce growth
- Engaging with private equity investors
- Preparing the company for an eventual IPO
- Overseeing enterprise IT, platform development, and cybersecurity
- Driving infrastructure modernisation and process automation
- Enhancing customer experience through digital transformation
- Ensuring compliance readiness with evolving regulatory standards
A Proven Track Record of Transformation
Dr. Kothaari’s recent tenure as CTO at Speciality Restaurants Ltd. (2024–2025) saw the rollout of Microsoft Dynamics 365 ERP, QR code-based digital menus, and AI-enabled CCTV analytics—resulting in a 10% revenue boost and a 24% increase in customer satisfaction. At ORRA Fine Jewellery, he implemented Microsoft Dynamics 365 ERP across 84 stores, led AI and machine learning analytics projects, and piloted metaverse-based customer experience enhancements [3]. His earlier roles include:
- CIO at Wonderchef Home Appliances – Migrated core systems to Azure cloud and developed omni-channel retail capabilities
- Functional Head of IT at Prince Pipes & Fittings Ltd. – Established Industry 4.0-enabled manufacturing and embedded RPA and AI into finance and sales
- CIO at Baggit India Pvt. Ltd.
- VP – IT at Travel Food Services Pvt. Ltd.
Vision for the Future
Dr. Kothaari believes that Quantum Technologies, Generative AI, and Blockchain will be the three major game changers for retail tech. His forward-looking approach and cross-sector agility make him a strategic asset for Shrimuktai Mart as it scales operations and prepares for increased investor scrutiny and competitive market dynamics. With Dr. Sandiip Kothaari at the helm of technology, Shrimuktai Mart is poised to redefine value retail through innovation, resilience, and customer-centric digital experiences.