New research shows enterprises gaining real-time insights and fraud detection benefits, even as integration challenges persist
Large enterprises across the US and Europe are already seeing tangible commercial returns from their investments in data streaming, according to a new study by Conduktor, the intelligent data hub for streaming data and AI. The research highlights how real-time data capabilities are moving beyond experimentation to become a core enabler of business performance.
Based on a survey of 200 senior IT and data executives from organizations with annual revenues exceeding $50 million, the study found that the top three benefits of data streaming are enhanced customer experience, improved real-time decision-making, and stronger detection and prevention of fraud and security threats. Respondents reported using streaming data to deliver faster, more personalised services while enabling teams to respond instantly to changing conditions.
“Data streaming is no longer just a technical capability—it is a direct driver of customer experience, real-time decision-making, and security,” said Nicolas Orban, CEO of Conduktor.
Beyond these headline gains, organizations are also leveraging data streaming to optimise operations such as supply chains and logistics, automate business workflows, and reduce operational costs by identifying issues earlier and resolving them faster. Together, these use cases point to data streaming becoming a foundational layer for digital transformation.
However, the study also reveals significant operational challenges. A majority (86%) of respondents said they struggle with integration across multiple data streaming platforms, largely due to differences in governance models. Even more striking, 98% expressed concern about losing access to valuable data when consolidating or migrating streaming platforms—highlighting the risks associated with fragmented architectures.
To mitigate these risks, Conduktor advises organizations to involve governance, platform, and security teams from the earliest stages of any data streaming initiative. Clear ownership of metadata and data contracts, technical continuity through proxies and dual writes, and careful migration of identity and access controls are all critical to avoiding data loss and disruption.
Nicolas Orban, CEO of Conduktor, said organizations often underestimate the complexity of streaming environments. “Without a common control plane, the spread of streaming platforms can quickly create chaos. Unifying access, governance, and observability is essential to maintaining trust, performance, and security at scale,” he noted.
The findings align with broader market trends. Industry estimates suggest the global streaming data processing software market is set for strong growth, driven by rising demand for real-time insights from sources such as IoT, social media, and enterprise systems—underscoring why data streaming is rapidly becoming a strategic priority for large organizations.