Interview News

D-Link – Powering the Future of Wireless Connectivity with Innovation & Expertise

Mr. Rohit Purushottam, Senior Vice President – Sales, Enterprise Business, D-Link (India) Limited.

From high-density networks to hybrid workspaces, D-Link is shaping the future of enterprise networking with intelligence, agility, and trust.

D-Link has been a dominant player in the IT networking industry. How has the brand evolved to meet the growing demands of enterprises?

At D-Link, our focus has always been on delivering cutting-edge networking solutions that cater to evolving business needs. Our R&D efforts are geared toward building future-ready infrastructure that supports high-density environments, enables IoT integration, and offers scalable, secure networking capabilities. We’re not just adapting to change – we’re actively shaping the future of enterprise connectivity with innovation, agility, and domain expertise. As a result our enterprise business has witnessed significant growth, supported by a comprehensive product portfolio that spans from 1G to 100G switching solutions.

We offer a full suite of end-to-end networking products, including Enterprise Switches, Data Center Switches, Industrial Switches, Multi-Gigabit and Surveillance PoE Switches, Wireless Solutions, Networking Racks, and Structured Cabling Systems—ensuring seamless connectivity across a wide range of deployment scenarios.

To further strengthen our data center offerings, D-Link is set to launch advanced Data Center Switches with 25G/100G capabilities, addressing the increasing demands of high-performance computing environments. Our solutions are also fully compliant with key government certifications such as MTCTE, reinforcing our commitment to quality, security, and regulatory standards.

Serving a diverse customer base—from small retail setups to large-scale enterprise deployments—D-Link is well-equipped to meet the full spectrum of networking needs.

With businesses rapidly shifting towards digital transformation, how is D-Link supporting enterprises in this journey?

At D-Link, we see ourselves as a key enabler of digital transformation. In today’s fast-evolving landscape, digital transformation hinges on a robust, scalable, and secure network backbone—and that’s exactly what we deliver. Our end-to-end networking solutions provide enterprises with a strong foundation for seamless digital growth. We offer cost-effective, high-performance infrastructure that’s future-ready and fully capable of supporting cloud adoption, IoT expansion, and AI-driven enterprise applications. As businesses increasingly embrace hybrid work models and smart digital ecosystems, our Wi-Fi 6 solutions empower them with unmatched connectivity, enterprise-grade security, and seamless scalability.

Additionally, our 24/7 enterprise support and strong partner ecosystem ensure smooth, efficient deployments and continued operational reliability.

What makes D-Link’s Wi-Fi 6 solution stand out in the market?

Our ability to anticipate industry trends and consistently invest in innovation has kept D-Link at the forefront of the IT networking sector. D-Link’s Wi-Fi 6 solutions are redefining enterprise connectivity by delivering faster speeds, greater efficiency, enhanced security, and intelligent network management.

Among our latest offerings, the DAP-X3060 Series and DAP-X2810 access points exemplify this innovation. Built to enhance network performance, these access points minimize congestion, boost efficiency, and provide seamless, high-speed connectivity—even in high-density environments.

Tailor-made for sectors such as corporate offices, education, healthcare, and hospitality, these wireless access points are engineered for high-demand deployments. Thus, making D-Link a preferred partner for enterprises seeking future-ready wireless infrastructure. With a strong ecosystem and enterprise-focused innovation, D-Link continues to deliver on its our brand promise: One connection. Infinite possibilities.

What’s next for D-Link in the IT networking space?

D-Link is committed to shaping the future of networking through continuous innovation and technology leadership. Our R&D efforts are focused on next-generation wireless solutions, multi-gigabit networking infrastructure, and advanced security frameworks — all designed to meet the rapidly evolving demands of modern enterprises.

As technologies like 5G, edge computing, and AI-driven networking gain momentum, D-Link is actively developing high-performance, scalable, and intelligent solutions that empower businesses to stay connected, secure, and competitive. Our vision is clear: to enable a smarter, faster, and more secure digital ecosystem for the enterprise of tomorrow.

Sustainability is becoming a key focus for enterprises. How is D-Link aligning its product strategy with environmental responsibility?

Sustainability is a responsibility we proactively embrace at D-Link. We’re actively working to minimize our carbon footprint through energy-efficient designs, recyclable packaging, and adhering to global environmental standards like RoHS (Restriction of Hazardous Substances) and WEEE (Waste Electrical and Electronic Equipment), every step reflects our commitment to a greener future.

Our latest Wi-Fi 6 access points are designed to deliver high performance while consuming less power—making them ideal for organizations focused on building sustainable IT ecosystems. Furthermore, our cloud-based management platforms minimize the need for on-site hardware, significantly reducing energy use and overall carbon footprint.

With cyber threats becoming more sophisticated, how is D-Link ensuring robust network security for its enterprise customers?

At D-Link, security is not an afterthought — it is foundational to every solution we design. We have adopted a multi-layered security approach to ensure our enterprise customers are protected against both existing and emerging cyber threats.

Our enterprise-grade access points support WPA3 192-bit encryption, delivering the highest level of wireless security to safeguard data integrity and user privacy. Beyond wireless protection, our products are developed in compliance with key cybersecurity standards — including the baseline standard for IoT device security, secure product development and lifecycle management practices, and national cybersecurity guidelines.

To stay ahead of evolving vulnerabilities, D-Link conducts regular security audits and provides timely firmware updates across our product range. By embedding security at the core of our innovation, we empower enterprises to operate with confidence in an increasingly complex and threat-prone digital environment.

How is D-Link adapting its solutions to support hybrid work environments?

The shift to hybrid work has made seamless and secure connectivity more critical than ever. D-Link has responded with a robust suite of flexible, enterprise-grade solutions designed to meet the demands of both remote and in-office work.

Our offerings include multi-WAN routers with remote VPN access, Wi-Fi 6 access points managed via private cloud, and Mesh Wi-Fi systems that deliver high-performance, secure connectivity across home offices, remote sites, and branch environments. These solutions ensure that employees stay connected and productive—regardless of location.

As the workplace continues to evolve, D-Link remains committed to powering agile, secure, and intelligent networks. Our mission is to equip enterprises and system integrators with future-ready tools and technologies, and to stand beside them as a trusted partner throughout their digital transformation journey.

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